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In today’s connected world, engaging with multiple screens at one time is becoming more common. For businesses and organizations, understanding multi-screen behaviors is important for creating better experiences and increasing engagement. Read More

Often times, organizations don’t know their websites are bad. That’s why we’re offering you a little cheat sheet. If any of the items listed below match your site then your business website just might be one of the bad ones. Read More

A blog will bring more people to your website. A lot more people. And you definitely want more people on your website. Here are three specific ways having a blog adds value to your organization’s website. Read More

Here are four lessons on how any organization can make its marketing more powerful by following in the footsteps of AMC's explosive series "Breaking Bad". Read More

Email marketing remains a vital and relevant means of reaching out to consumers. But you have to do it right. Employ these ten tactics for better email marketing Read More

It’s an inevitable part of every customer service interaction: In order to get a satisfactory resolution, you’re going to have to get angry. This approach to customer service is a marketing catastrophe for organizations and it needs to stop. Read More

Watching the Olympics on TV is like peaking your head inside a vacuum. Even if all you’re intending is a quick glance, you still get sucked in. So how can your organization engage people to similar effect? Read More

Social media is an integral part of the Web. But just how big a part? To answer that question, let’s take a look at five crucial figures. Read More

Analyzing data from a number of nonprofit marketing campaigns reveals three key advantages of incorporating an online fundraising component. Read More

Sometime it’s a good idea to go back to the basics to make sure you’re constructing emails with proven best practices in mind. Follow these 12 tactics to make sure your company’s email communications don’t end up in the trash (or worse, the dreaded “Junk” folder). Read More