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For marketers, social media is like a Rubik’s cube—we’re constantly working to figure out a way to line up the pieces to click with our target audience. To help with that endeavor, here are some current stats on the size and scope of six major social networks; along with tips for posting more effec Read More

New stats from the Corporation for National and Community Service (CNCS) reveal a key marketing opportunity that can help nonprofits maintain an active and engaged volunteer base. Read More

The infographic “The Modern Marketer: Part Artist, Part Scientist” shows the dual skill sets required for effective marketing this day and age—creativity and analytical ability. Read More

Check out some key stats from the Nielsen 2013 Online Advertising Performance Outlook forecasting brand and direct response online advertising spend this year. These stats reveal marketers plan on focusing on brand advertising a whole lot more than in years past. Read More

For those of you who have forgotten, all Google AdWords campaigns will be upgraded to Enhanced Campaigns on July 22. Here's some changes you’ll see in Enhanced Campaigns and a few things to consider as you revise your paid search strategy moving forward. Read More

In our modern world of online videos, social sharing and instant news, businesses need to change the way they operate and communicate. Follow these four essential rules for business survival in our hyper-connected landscape. Read More

For businesses and brands, it’s easy to be skeptical about social media. But let’s put all that aside for a moment and talk about social media from a human perspective. Let’s take a look at the three real reasons social media matters. Read More

In marketing, first impressions are everything. That’s why you need to strategically create marketing pieces that have visual appeal to your target audience. A key aspect of that is choosing the right colors. Here are some key figures explaining the influence and impact of color in marketing. Read More

Online giving took a huge leap forward in 2012. Just how important has the Web become to nonprofit fundraising? Check out these notable online giving statistics from the 2013 eNonprofit Benchmarks Study. Read More

What were the hot topics in marketing over the past 18 months? How has marketing changed and evolved in that time? Take a walk down memory lane by discovering or revisiting the valuable statistics and marketing insights found in our five most popular blog posts over the past year and a half. Read More