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When done right, a freemium model can reap the benefits of giving an interested customer a taste of your product's value. Though converting a freemium tier customer to a paid plan requires careful observation of specific metrics, to find what value they're gaining and how to retain them as a custom Read More

Multitasking equals increased productivity is a common misconception that has been shown to actually reduce output by up to 50%. Here we take a look why. Read More

Whether you know it or not, your company is moving through a phase in its business life cycle. These are the four main phases of business growth, and tips to successfully navigate each one. Read More

5 templates designed to be used by property managers using Appfolio on a daily basis to improve the execution of core property management workflows. Read More

Relationships based on trust equate to better retention rates, more efficient decision making, higher conversion, happier employees and more satisfied clients. Here are six practical tips to build trust with your B2B audience through content marketing. Read More

Effective change management benefits the entire business. Learn how to effectively manage an upcoming HR initiative.
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Low-code development platforms can help you build apps without the need for expensive software specialists or long, clunky development life-cycles. Get the lowdown on low-code here. Read More

A blog is an excellent way to keep website content fresh, drive people to your site, amplify your work and seed social media posts. Your local government doesn’t have a blog? This guidance also applies if you have the opportunity to contribute an article to a local media outlet or similar. Read More

When we’re talking about running our businesses to the best of our abilities, there are two terms that stand out:

Process management and project management. Read More

In this Process Street article, we present Agile ISO: a whole new way to achieve ISO standard compliance while maintaining the rapid agility of a startup! Read More