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I have these two friends. Let’s call them Brendan and Amanda (because those are their names). These two friends are very, VERY good content marketers. They’ve built audiences at the top of the funnel. They’ve converted audiences down the funnel. They’re great at managing content teams. They’re prol Read More

In today’s special edition of Marketing Nerds, Executive Editor Kelsey Jones talks with GoDaddy‘s VP of Engineering, Charles Beadnall, and SVP of Domains, Mike McLaughlin, about some really cool stuff surrounding GoDaddy’s search engine, its effect on the company’s bottom line, and how it’s able to Read More

Australians with superannuation funds investing in international shares and Australian listed property have come out on top in 2015. Read More

Over time, teams develop bad habits that hurt productivity. They slowly stop adhering to processes. They let standards slide. They communicate less. What’s worse is that as these bad habits creep in slowly over time, you can forget that your team is even doing them. Productivity suffers and no one Read More

Apple has announced the release of its new Music Memos app on iOS, allowing musicians and songwriters to save and organize their musical ideas while on the go.

The Music Memos app was inspired by Apple’s Voice Memos app, and allows users to record musical clips using their device’s microphone in Read More

Being January, it’s the time of year when many of us set goals for the year and make some New Year’s resolutions pertaining to our businesses. Perhaps we have a certain amount of revenue we’d like to earn in 2016, a product or service we’d like to begin offering, or some content we’d like to get p Read More

If 2015 was the year of video marketing, 2016 is primed to be the year for smarter, integrated digital strategy. According to a Gartner survey, marketers no longer see digital as a distinct marketing discipline and marketers are moving to “digitally led business models.” In other words, brands are Read More

Content marketing startup The Big Know announced this week it has scored its first investment funding — $3 million — to help brands create courses that consumers want to take. Read More

The audience overlap feature for Facebook ad targeting has apparently been extended to its custom audiences option. Read More

You’ll often hear the mantra of “mobile first” with technology companies, but the head of Google search isn’t just saying it. He’s been living it, doing almost all of his searches for more than a year on mobile devices.

Amit Singhal is Google’s senior vice president of search, overseeing all of Read More