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It is important if you want to keep your Facebook updates organised, brand messages coherent, and social efforts recorded. Without a schedule, you’ll likely become a lost sheep, not knowing what you’ve already conveyed to your fans, what worked for you and what you can improve on.

Now, you'll wa Read More

What's special about Social Sundays (#SocialSunday) at SMMInsights? We specially curated these articles over the past week and only pick the articles that are in line with our marketing philosophy and the interests of our readers.

We only share useful content; they come in forms like checklists, Read More

Last week we published a very useful article for helping brands kickstart their Facebook Marketing. We loved your response and we're going to keep the useful articles going.

"Setting up your Facebook Page" sounds mundane. I'm not denying that. But it's more important than you probably think it i Read More

Last week, I began working on my first commercial Facebook marketing project, but faced difficulties deciding where to begin. After doing some research and brainstorming, I came up with 10 questions that I feel all initial Facebook marketing plans should address. Should you find them not useful, le Read More

What's the point of social media? ‪#‎Engagement‬ or connection? Let us know what you think!
Featuring our new guest blogger, @ShawnTayKR Read More

Here are 4 things the stars at Singapore Social Concert 2013 did to garner support from the audience, which you can use for your social media marketing. Read More

When tweeting to another party, I generally recommend you to think of the first tweet as a CTA that prompts the other party to tweet back and engage with you in a conversation. Note that I didn't say "a meaningful conversation". Sometimes (commercially) meaningless conversations, like asking how so Read More

What you post on social media goes out to every fan and follower. Every message delivered to your desired audience segment must not annoy, frustrate or turn away existing fans and followers you are not engaging with. Read More

Brands need to realise that people like to own things. They feel empowered by ownership. They fight, defend and fall out with one another over something... Read More

What is social content? At the most fundamental level, social content refers to relevant content that involves 2 or more people in a way that ... Read More