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Social Media ROI is more than just lead conversion. Businesses that win at social couldn't have invested in social media if they didn't see value in it. So why are they spending so much time, money and effort at social? Read More

It is hardly a revelation if I tell you that most social media marketing today are bullshit. Although not all the time, brands on Facebook make mindless attempts to engage their fans. Have you ever heard of how Blackberry... Read More

Last week, I wrote about handling social media bad-PR situations when other users express their dislike for your attempt to engage them in a conversation.
The timing could not be more coincidental. Read More

Coca Cola's Asia Pacific Regional Director Leonardo O'Grady shares compelling case studies that illustrated 3 lessons that every business should learn in the age of social media during a conference "Creating Advocacy In A World Where Mob Rules - The Coca Cola Story".

So what are the lessons we s Read More

Have you come across instances on Twitter when someone express their annoyance at you for tweeting them? If such situations arise, how do you mediate them? Read More

Find out how you can use Favourites to measure your twitter's engagement level, and how it can give you hints on what you need to improve on. Read More

I will illustrate how retweets, replies and hashtags, can be actionable and key for your brand on Twitter. Read More

Did you know that you can help your customers help you to improve your SEO? Find out how.
Simple follow this step. Read More

Do you know about the potential pitfalls of using hashtags on Twitter?

This is Part 1 of a 4-part series highlighting a crucial mistake marketers need to avoid in each of the 4 social media platforms – Twitter, Facebook, Linkedin & Pinterest. Read More

How you should not (and should) measure your social media marketing campaign

This is the first instalment of a two-part series explaining how you should measure your social media marketing campaign. In this series, I will discuss 3 things:

Why do you need to be careful when you measure your Read More