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One of the things that makes WordPress such a valuable tool for blogging are the plug-ins. Utilizing the WordPress plug-ins will make your blog so much more interactive for you and your blog visitors. The key to using the WordPress plug-ins is not to overdo it and to install the plug-ins that are a Read More

When making the move to go with a WordPress for your blog or weblog the two most important things that you are going to have to implement right away are: what theme you are going to use that best fits what you want to accomplish online and what hosting company you want to go with. Finding the right theme and hosting are going to be your foundation and can make your break your experience online. You can never overlook how important it is to have a reliable hosting company. There is an art to picking the right theme that is going to be attractive to our audience and displays your content because we all know content is king on the web!

Question Of The Day:
What are some of your favorite WordPress Themes Read More

Still wondering if it is worth your time to be on multiple social media platforms for your business? Maybe you’re ready to dive further into the social media world, but just don’t know what the best way is to use these free tools. If you are still struggling to come up with the best social media plan for your business look at using these three ways social media can benefit your customers and followers.

Question Of The Day:
How are you using social media for your business? Is it in any of these three ways Read More

Franchises are all the same, right? Wrong, they should not be the same. So many businesses make the mistake of just following the rules and regulations that the franchise business has in place for them and that might be because they have to. If this is the case, then why invest in that franchise? Read More

We have all heard this question before when we meet someone for the first time, “What is it that you do?” A lot of us probably hate getting this question if you haven’t taken the time to fully develop a clear marketing message for your business that you can share with others. It is surprising too, whenever I go to a networking event I always get this question and I ask it too, but what is surprising about it is how many people put very little thought in a marketing message. Whenever I ask this question more often than not I get a very simple generic response like I’m a small business owner, I’m a lawyer, I’m in sales, you get the point. This tells nothing about what you really do Read More

Creating a business card is the first marketing strategy that we think about when we get a business up and running. It is often the most effective way for people to remember us after we are done networking at an event. If you have a good marketing message to go with the right card you should see success when handing them out. Having a good business card means individuals hang on to them after they meet you and don’t just throw it away. If you have the right business card and present yourself well when meeting people you will be the first person they call when in need of your product or service. Here are some tips for creating a great business card Read More

Twitter can be a great way for you to promote your business, but should you follow everyone who follows you? Well no, but that doesn’t mean you should be a twitter snob and not follow anyone. There are lots of people on Twitter looking to consume the information you put out and vice versa, there are many people that can be a valuable resource for you. However, we need to determine who are really the legit people on twitter vs. the spammers or people that will add no value. Here are a few things that you can look at on twitter to decide if that person is worth a follow from you.
Question Of The Day:
How do you decide who to follow on Twitter Read More

What is the value that you place on having a good logo for your business? Hopefully, your logo was just not an after thought. I will go as far to say that your business logo can make or break your business! Think about it, your business logo is at the center of your marketing that you do for your business. Your logo is put on everything including letters, business cards, website, brochures, advertisements, etc… Your business logo is just as important as your personal name that you sign on every business deal you do Read More

How many of us would love to have more media coverage about our business, products or services? I do! And I know for sure that you feel the same way. There’s nothing like having free publicity for your business, but the hard part in all of this is being found by the media. Doesn’t there have to be better way to be found by the media instead of writing a press release wishing the local news will pick it up or calling and sending out tons of emails hoping someone will pick up your story and spread it to their viewers? Well now there is a much easier opportunity to be found by national news and small media outlets plus it’s a lot simpler than you think. If you’re a small business owner you need to be signed up on helpareporter.com or otherwise known as HARO!
Question Of The Day:
How do you go about getting media coverage for your business Read More

I hate it when people think just because they have a fancy job title that it qualifies them automatically as a leader. We don’t see this issue too much with small businesses, but more with your big brand businesses. So what if you’re the CEO, President, Director of whatever – if you don’t have what people gravitate towards, then you really have no power with the company you are supposed to be in charge of. We see more people flock to those that are the true leaders of a company because they possess the knowledge, right character and the simple fact that they care about people without having the big fancy title. This makes them the authority figure that is going to make the big boss sweat. Big brands need to take another lesson from the small business owners on this one. If you truly want to be the go to person in your company here are a few things you will need to know.
Question Of The Day:
What qualities do you think a leader must have Read More