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We hear all the time how important it is to be blogging and all the benefits that go with it from being search engine friendly to building creditability with your customers, but your blog will only go as far as you let it. To get the most out of your blog you need to do more then just write and pos Read More

Social media is meant for one main thing above all else, to have conversations with other people. Even though we all use social media to meet our many different objectives like customer service or lead generation, in the end what drives everything to success is the conversations we have with certai Read More

One of the key pieces to successful web customer service and support that I emphasize a lot is how effective video tutorials can be for your customers. When a customer first starts using a new product and they run into difficulties many will usually first try to solve the problem themselves. If the Read More

We no longer want to have to do business with faceless companies; instead we want real people who are experts in their field and those who can be our go to person. Read More

How often do you look to extend the customer relationship outside of just the transactions? It’s something that I feel many people are definitely waiting for more companies to do, especially since your customer is now so reachable on multiple online platforms. They are just waiting for us to build Read More

It seems like everything is now done on the web and it is has definitely become our number one resource for deciding who to work with and who to buy from. Many things can be found about you and your business online. Once a potential customer finds you online they look for signs of creditability tha Read More

More then ever what your customers want is an answer to their questions; that of course is the best thing that you can provide the customer, but at times your customer service/support reps are going to have to put a customer on hold, get back to them later or simply say no because after all we can’ Read More

You are constantly working to promote your business and sell your products online. Now what if you could have others do most of your marketing for you. Well that is exactly what many businesses are doing. There’s only so much that we, as small business owners, can do so being able to have fans, fol Read More

There is a big difference between how you market your business offline as opposed to online. With offline marketing it’s all about the bold - in your face, buy now, type of marketing messages. I tend to think of the used car salesman wearing a brown suit and yelling on his TV commercial. With onlin Read More

Are you maximizing the potential of your Facebook page? Hopefully you are, if not this article will help. Start by looking at your Facebook page, and then compare it to others that you often view, check out what your competitors are doing. Now what do they have that you don’t? Are you just settling Read More