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Don’t let the audience size fool you. Even though Twitter only has 175 million registered users compared to Facebook’s 600 million plus registered users there’s still plenty of opportunity here to create a loyal following for your business. Too many times we see individuals and companies jump onto Read More

One thing that we all have in common as human beings is our natural tendency to be curious about things. We can use this curiosity piece to draw in more individuals from the social media websites that we use. Too many people and companies don’t work hard enough to generate that spark in others that Read More

You always have to find new ways to draw your targeted audience in and one way we do that through marketing is to create statements that are catchy. Something that is going to make people say “I want to check this out and learn more.” Now notice that I said catchy, not cheesy or cute, it has to be Read More

There is nothing that we can’t do on the web. It’s great for finding go-to resources, buying products and identifying people who we might ultimately want to do business with. However, finding and identifying those companies or individuals online can be a real challenge sometimes because there are t Read More

You can win the battle of getting traffic to your website, but it does you no good if the traffic doesn’t stick around long enough to convert. Instead the traffic you worked so hard to get through SEO tactics, social media and pay per click campaigns are causing your bounce rate to be sent through Read More

I’m sure you have noticed the customer has gained more and more power each day in how they influence our businesses. The customer’s voice has never had more of an impact than now! With a renewed energy through the tools the Internet provides, it’s not too far of a stretch to think only a handful of Read More

Just having a website up online is not enough! It is certainly not enough if you are missing one of the most important pieces of a website, which is a blog! Some businesses need to have a blog in order to have a chance to bring in new customers on the web, so they put up a blog, but then make the Read More

“I just don’t get the point of Twitter.” I hear this all the time and I bet you do to, unless you are the one saying it. To be honest Twitter might not become your favorite social media site, but it’s at least worth a solid attempt to see what many including myself find so great about it. Most are Read More

It can sometimes seem like we’re always behind the curve with the rate at which the Internet changes and evolves. While we are busy trying to keep up-to-date with all the changes it’s easy enough to take our eyes off of our website design and usability because most of the time we set it and forget Read More

It’s not enough anymore to simply post content on the web and expect people to keep coming back on a regular basis. Information on the web is so readily available that the only thing that’s going to keep people coming back to your content and you becoming their go to information source is to create Read More