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By now we all know how important it is to have a blog established for our business, but not all blogs are created equal. Just having a blog up and running doesn’t mean it will have the impact you are looking for because in the end a lot of work goes into maintaining and growing your company blog. D Read More

Web videos are everywhere and they can be a very powerful marketing tool for your business. However, some businesses and individuals are still not completely sold on the idea of incorporating some type of video into their online marketing efforts. Chances are if you are one of these individuals con Read More

There are tons of companies and personal brands on the web creating content, but not all content is created equal, as we all know. It takes time to find an audience and build traction for your blog, it certainly is not something that happens overnight. One way to know if your blog is successful or Read More

It’s not that uncommon anymore to see social media accounts being run by more than one person. It even seemed to be frowned upon not too long ago, but that is quickly changing for the greater good in most cases. This strategy of having multiple people on a social media account only works in a good Read More

Tons of small business owners are jumping on Twitter to grow their brand presence online or use the diverse platform to accomplish the many other business goals they might have. Twitter, just like any other social media website you join, will demand you to jump in head first to learn how to use the Read More

Even though customer service has been overlooked by many businesses in the past, one thing that I have seen from the old school way of doing customer service is the representatives are very micro-managed. Some will say that is the only way to run a customer service department, especially your call Read More

There is a fine line on the web between standing out from your competitors and going over the top. Many times we see things on websites that would have been better if it would have stayed more true to the standard rules instead of going over the top and forcing something that turns out to be unappe Read More

You just had a spark of genius and you know what your next blog topic is going to be about, hooray! That’s half the battle sometimes – coming up with a new and interesting topic to talk about. Now it’s time to develop the spark of genius idea you have into a fully effective blog post that is going Read More

Placement is everything when it comes to having call to actions on your website. Everyone has different call to actions that they want people to take when they arrive at their website, but regardless of what those actions are, what doesn’t change are the hot spots of where you should be making your Read More

In today’s day and age on the web it can seem like robots and automated applications facilitate many of the company’s interactions with their customers and fans. The reason it seems to be this way is because many don’t take the time to add the little extra personal touch to their sales and marketin Read More