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To me the most important part of your website is the homepage. Today the homepage assumes a lot responsibilities because the homepage can be our only chance at getting a new website visitor to take the action we want them to take when they arrive. There is no guarantee that they will move beyond th Read More

The reason your story is so appealing is because it is so unique, no other business has the same story and within that story provides a much needed glimpse into the character of a company and the potential it has in the future. Read More

Yes, it true if you don’t have a great product then you don’t even stand a chance in your marketing efforts to gain customers, but the product or service a company offers is not the only thing that is going to keep the customer satisfied. Many other pieces to the business will determine if the cust Read More

If you are trying to grow your presence online then you have to be putting out content, it is simply a no-brainer. However, not all content is created equal. You’ll see some people create content and have it spread all over the web and some will not. This could be for a number of different reasons, Read More

There are constantly new ways to incorporate video into your website. If you’re not using video yet in some way, maybe it’s time to jump on the bandwagon because it is surely not going away. Read More

Picture this: You are a satisfied customer, maybe even a long-term customer, and suddenly this business that you have grown to love is no longer performing to the level of expectations that you are accustomed to. It’s not that it was just one thing that may make you question whether you still want Read More

Unfortunately, too many people are disappointed by the results of their social media efforts because they were misled by others to believe in the myths. So once and for all I want to put to rest some of the misguided information that is out there about social media. Read More

By taking action on the feedback customers provide you with you show them that you are a company that will listen, value their opinions and strive to be an innovative company and in the end that’s who most people like to do business with. Read More

Nobody is perfect and of course that means no business is too, but when a mistake or error occurs customers appreciate the business that owns up and takes responsibility for it. Here is what realizing your mistake does… Read More

I can’t believe they are still out there! The websites that are or are designed after the big brand corporate websites. I just shake my head and ask why and how they could possibly still work for businesses in this now social web environment. Customers are looking for original, personal, and yes co Read More