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You’ve heard it a thousand times: The money’s in the list.

If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list. Read More

Training and documentation is a user-facing function that helps IT achieve a service culture. Learn four ways to better manage T&D in your company. Read More

You have 14 seconds to convince the ideal candidate to apply to your job vacancy. Need a little help? Use our 14 free job description templates. Read More

Psychology is the cornerstone of all marketing – especially the psychology of persuasion.

Unfortunately, some marketing has evil potential. Think of cigarette ads of yesteryears or those Facebook ads where a digital marketing agency is guaranteed #1 on Google. Read More

I want to tell you a story about two women.

One is my hairdresser and the other is my massage therapist.

Of the two, I have a stronger connection with my massage therapist. Read More

$35 billion in sales is generated annually using email.

For each ~$1 spent on a given email campaign, the Return On Investment equaled ~$38 in 2017.

At Process Street, we know email is a popular, practical and powerful way to connect with people. When done right…
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You must have gone through a plethora of books, guides, and blogs to find the right inspiration and the proper set of instructions to convert your mediocre writing into something phenomenal. Read More

Google Maps users will soon be able to view their flight and hotel reservations directly from the mobile app and use augmented reality to direct them as they travel on foot. These new features are part of Google’s expanded Maps offerings aimed at travelers. Read More

Self-service knowledge base, chat bots, voice calls - there are many ways to augment your customer engagement strategy, but they all strive to the same outcome: improving the customer experience. Read More

A team that works well together is far more capable of reaching their goals than one that is plagued by discord and dissent. Bringing a group of people together to work on a common goal isn’t always as simple as hiring the best people for the skills that are needed. Personality traits, communicatio Read More