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We often write about big, strategic changes you can make to give your writing more power.

But this week, we went micro. Read More

Developing a new product means that your business is counting on it to be a success. Not just because it will drive your business forward and ensure that you’re getting new and excited customers onboard, but also because the product represents your brand. If it’s not a success, it’s going to speak Read More

The worst time to start planning for a crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. This is lifeguard mode, and there are three elements to it. Read More

Heads up: The introductory rate for our Persuasive Copywriting 101 Course is ending today, November 1, at 5:00 p.m. Pacific U.S. Time. After that, we’ll close the course for a few weeks — and when we re-open, the registration fee will be significantly higher.

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Being a leader requires you to rise above your struggles and bring the team forward. Be it an external challenge such as lack of resources or even an internal dilemma in the form of getting into one's head; the role of a leader challenges an individual to learn at the same time as imparting knowled Read More

Want to do more with LinkedIn video? Looking for ideas and inspiration for your LinkedIn video marketing?

In this article, you’ll discover four ways to publish LinkedIn video when you don’t know what to talk about. Read More

When it comes to social media, you get what you give…

2 hours a day can achieve some decent follower growth, 4 hours a day could massively raise your brand awareness, and 8 hours a day? Well, your social channels would be thriving. Read More

“It’s a copywriter’s job to be really, really good at listening, and then make it all sound good.”

That’s very aligned with what Copyblogger has taught for years.

No matter what kind of writing you do, empathy is what allows you to create powerful messages that move your audience. Read More

In this article, we look at the role democracy can play in the workplace, and focus on how technology can improve digital democracy. Read More

We always seem to be caught up in a never-ending mission to make our businesses better.

You have to ride out crises, fight through external problems, and still improve your performance week on week, quarter on quarter, year on year.
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