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With a little innovation, postcards can deliver direct mail advertising messages to your audience instantaneously. Here are eight powerful ways to use postcards. Read More

When it comes to meetings, an important part of a company’s internal strategic communications plan, the question of productivity is often a huge issue. To improve strategic communication, here are five meeting missteps and how you can fix them. Read More

Moire Marketing Partners offers these tips for building your own alumni program as part of a customer relationship marketing program. Read More

More than two-thirds of the world’s online population now visits social networking and blogging sites. Reaching this captive audience can lead to greater credibility, more exposure, and higher sales. If you’re considering SMM, be sure to avoid these five mistakes. Read More

In a recent telephone chat with FuelNet about getting new customers, August Turak explained that the Trappists are guided by a management philosophy that has six basic tenets, applicable to companies large and small. Read More

Greening your business is not only one of the latest consumer marketing trends, but it’s also a smart move, especially during an economic downturn. Read More

Customers want to be engaged in your business. They want to help you succeed — and they want to hear from you. Here are some ways to get closer as part of your customer relationship building efforts. Read More

FuelNet presents a case study on how one growing business boosted sales lead generation by recharging employees’ creative batteries. Read More

Moire Marketing Partners, a strategic branding and communications agency specializing in professional service firms, offers these five small business development tips to help you become more competitive in 2010. Read More

Offering genuinely valuable information is one of the best ways to strengthen bonds with existing customers and reach out to new ones. Here are five strategic ways to do it. Read More