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You may be alienating some customers without knowing it. And in this era of instant communication, it’s easier than ever for customers to share their horror stories and damage your brand’s reputation. Use these tips to avoid sending unintended messages while boosting your customer relationship-buil Read More

Kate Tammemagi, a customer service trainer at Focus Training, shares these great customer service tips to improve your phone skills. Read More

Countless studies show that satisfied customers will defect in a heartbeat if they think they can get a better deal somewhere else. In today’s marketplace, you have to create completely satisfied customers whose loyalty can’t be swayed by the competition. Joe Calloway, a partner at Engage Consulting Group, offers these tips for better customer service... Read More

While every company may have its own unique process of selling, hiring the right people to do the selling is essential. Here are 5 helpful sales management techniques. Read More

To make the most of social media and create an Internet presence that will keep your business thriving in a down economy, Steve Fretzin, founder and president of Sales Results Inc, offers these tips. Read More

Your color palette is an important aspect of your brand identity, as it contributes to your visibility, credibility, and memorability. So how do you determine the right colors so that your corporate identity sends the right message to potential customers? Erin Ferree, founder of elf design, recommends choosing these kinds of colors. Read More

An upset customer calls to complain about a product or service, and you’re caught completely off guard. How do you react? According to Maribeth Kuzmeski, author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life, you can use this opportunity to truly connect with your customer and build customer loyalty. Read More

Offering genuinely valuable information is one of the best ways to strengthen bonds with existing customers and reach out to new ones. Here are five strategic ways to do it. Read More

Here are five smart ways to get customers to champion your cause-related-marketing efforts. Read More

To become a more effective leader, says Robert H. Thompson, author of The Offsite: A Leadership Challenge Fable, you must foster open, honest, and authentic relationships that urge others to want to discover their power and focus on what matters to them and their community. People who commit to the following five practices are dramatically more ef Read More