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Bob Gilbreath, chief marketing strategist at Bridge Worldwide, says to create niche marketing that improves peoples lives. The more meaningful you make your marketing, he says, the more people are willing to pay for your products or services. Here are the things meaningful marketers know. Read More

According to Guy Maser, senior VP of marketing for GlobalSpec, it takes more than a good product or service to ensure a successful customer retention program and foster healthy long-term customer relationships. You must also pay attention to your customers' needs and meet them. Remember, customers will jump ship given any slight, perceived or real Read More

With marketing and advertising expenditures down significantly in the wake of the poor economy, many growing businesses are looking for budget-friendly ways to get their business noticed and reach their target audience as part of an effective brand-building strategy. Cher Murphy, president of Cher Murphy PR, suggests these eight proven tactics. Read More

FuelNet presents a case study on how the owner of an independent film company generated buzz for a new movie through social media. Read More

Personal credibility is something many people have a hard time trying to define. But it's pretty simple: it's all about respect, trust, and being believable. When trying to build your credibility, here are certain things you should try to avoid. Read More

Mickie Kennedy, founder and CEO of eReleases, cites four strengths of press releases, a tool that should be in any company's recession survival kit for building brand awareness. Read More

Here are the five areas where growing businesses most often trip up in their marketing efforts, along with tips on how to correct course. Read More

The No. 1 reason customers stop doing business with a company is a perceived attitude of indifference. They don't think companies care about them, as a valued customer or as a person. Trusted business relationships, much like friendships, require time and regular contact. Here are three action steps to show your customers the love. Read More

For many growing businesses, responding to requests for proposals (RFPs) plays a major role in a business development plan. But it's also a task that can hone a company's performance and improve its chances for getting new customers. Here are seven tips for making your proposal stand out among the competition. Read More

When it comes to books that hold plenty of priceless wisdom for owners of growing businesses, "Ready, Blame, Fire!: Myths and Misses in Marketing," by Ira Blumenthal, stands out. Here are the 10 most common myths among marketing strategists that Blumenthal, who has assisted many leading brands, dispels in his book. Read More