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One on One with Patagonia's Founder

One on One with Patagonia's Founder - http://www.fuelnet.com Avatar Posted by StepByStepMarketing under News
From http://www.fuelnet.com 4808 days ago
Made Hot by: on May 5, 2009 1:16 pm
In life, there is no separation between one's vocation ad one's avocation, between our day jobs and other things we do to remain inspired. That's the principle that guides Yvon Chouinard, founder of the outdoor gear company Patagonia. He believes companies large and small can reap greater financial rewards by doing what's good for the environm Read More

5 Secrets to More Effective Online Ads

5 Secrets to More Effective Online Ads - http://www.fuelnet.com Avatar Posted by StepByStepMarketing under Advertising
From http://www.fuelnet.com 4810 days ago
Made Hot by: on April 30, 2009 4:01 pm
One simple fact of marketing is that the Internet is a much different playing field than traditional advertising channels like newspapers and television. According to a study by Webvisible and Nielsen Online, only 9 percent of small business owners say they are satisfied with their online advertising efforts. Getting it right is critical in today Read More

4 Secrets to Grow Your Customer Base

4 Secrets to Grow Your Customer Base - http://www.fuelnet.com Avatar Posted by StepByStepMarketing under Marketing
From http://www.fuelnet.com 4815 days ago
Made Hot by: on April 27, 2009 4:32 am
"Growth" is a word rarely uttered in tough economic times, especially among small businesses that are fighting for survival. Fortunately, growing a business in uncertain times is possible. Just ask the owners of a small bookstore in Woodstock, Ga. They have steadily grown their store into a community fixture by eschewing doom-and-gloom thinking. Read More

Match Training with Learning Styles

Match Training with Learning Styles - http://www.fuelnet.com Avatar Posted by StepByStepMarketing under Customer Service
From http://www.fuelnet.com 4822 days ago
Made Hot by: on April 18, 2009 2:32 pm
Businesses large and small shell out huge amounts of money for training every year. In some industries, almost a quarter of those expenditures are earmarked for customer service training. But to be effective, the training must be presented in ways that match employees' learning styles. Here are three specific learning styles to consider. Read More

How to Get the Best Deals from Your Suppliers

How to Get the Best Deals from Your Suppliers - http://www.fuelnet.com Avatar Posted by StepByStepMarketing under Strategy
From http://www.fuelnet.com 4832 days ago
Made Hot by: on April 7, 2009 11:03 pm
With the economy struggling, and profit margins thin, there is no better time than now to seek cost reductions as part of your business development strategy. Many small businesses, however, consider certain supplier relationships to be above review, which removes any incentive for suppliers to give you the best deal. Here are some steps you can ta Read More

Smart Ways to Get Closer to Customers Online

Smart Ways to Get Closer to Customers Online - http://www.fuelnet.com Avatar Posted by StepByStepMarketing under Online Marketing
From http://www.fuelnet.com 4837 days ago
Made Hot by: on April 3, 2009 6:36 pm
Online relationship building with customers takes time and effort; it doesn't happen overnight. But small businesses that go the extra mile see benefits ranging from improved customer loyalty to increased sales. Here are six effective ways to get closer to your customers in the virtual world as part of a niche marketing effort. Read More

5 Myths About Sales and the Realities Behind Them

5 Myths About Sales and the Realities Behind Them - http://www.fuelnet.com Avatar Posted by StepByStepMarketing under Sales
From http://www.fuelnet.com 4839 days ago
Made Hot by: on April 1, 2009 2:16 am
When a great product or service isn't selling, the salesperson is probably to blame, right? Actually, that's nothing but a myth, one of many that plague the sales profession. Martyn Lewis, author of the acclaimed book "Sales Wise," shares five other myths about sales, and the realities behind what creates truly effective sales lead generation Read More

The Secrets to Boosting Your Brand Identity

The Secrets to Boosting Your Brand Identity - http://www.fuelnet.com Avatar Posted by StepByStepMarketing under Marketing
From http://www.fuelnet.com 4842 days ago
Made Hot by: on March 31, 2009 1:39 am
These days, it's not enough for a small business to rely on the products and services it offers and the prices it charges. Having a strong brand identity lends credibility in a crowded marketplace and gives a company a personality beyond the people who work there. Here's what you need to know about brand identity development. Read More
No matter what business you're in, at some point in your career you will have to deal with an angry customer. Your challenge is to handle the situation and send the customer away thinking he or she has just done business with the greatest company on earth. Here's a six-step process to quickly resolve a customer complaint. Read More

5 Ways to Recession-Proof Your Business

5 Ways to Recession-Proof Your Business - http://www.fuelnet.com Avatar Posted by StepByStepMarketing under Strategy
From http://www.fuelnet.com 4845 days ago
Made Hot by: on March 25, 2009 12:22 pm
No doubt, the economy is facing some serious challenges, but now is not the time for owners of small businesses to develop a recession mind-set. In fact, it's the perfect time to attract new customers while everyone else is expecting the worst. Here's how to recession-proof your business. Read More
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Share your small business tips with the community!
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Share your small business tips with the community!