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Your job is to meet the real needs of your customers as well as those of your own business. Consider these three tips for better customer service. Read More

How can you get through to customers who no longer respond to typical advertisements, or win over clients who tend to be suspicious of expert claims? The Web's best business communicators are people with a knack for building relationships. Here are niche marketing tips for earning trust online. Read More

Personal credibility is something many people have a hard time trying to define. But it's pretty simple: it's all about respect, trust, and being believable. When trying to build your credibility, here are certain things you should try to avoid. Read More

A value proposition is a statement that promotes the benefits your business offers to customers. It's a succinct sentence that can be heard, repeated, and appreciated in a world cluttered with commercial messages. Here are four main reasons to write a value proposition as part of a brand-building strategy. Read More

Renee Evenson, author of Award Winning Customer Service, offers these tips for good customer service. Read More

Mickie Kennedy, founder and CEO of eReleases, cites four strengths of press releases, a tool that should be in any company's recession survival kit for building brand awareness. Read More

FuelNet presents a case study on how one smart owner of a growing business boosted his company's search engine rankings — and its customer base — by investing in a search engine optimization copywriting course. Read More

Here are the five areas where growing businesses most often trip up in their marketing efforts, along with tips on how to correct course. Read More

In their new book, Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship, Mahan Khalsa and Randy Illig offer many salient points on customer relationship building. Here are 10 worth heeding. Read More

Some authors and “sales experts” continue to perpetuate age-old myths about selling that need to be dispelled, says Douglas Smith, founder of Douglas Smith & Associates. Here are three of the biggest myths. Read More