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A landing page is the focus point of your online sales funnel. It’s what tells a visitor to your website how to act on their interest in your business. There are many different kinds of landing pages, focusing traffic from hundreds of different sources and for hundreds of different reasons and desi Read More

Does your small business struggle for web conversions? Have you been putting time and energy into social media and online marketing but can’t quite figure out how to turn that energy into real-world money?

Have you created a landing page? Is it awesome? Does it convert?

This article will intr Read More

Subject lines are what your readers see first. If it flops, that’s all your recipients will see. Spend the time and effort to write great subject lines. Then rewrite them, A/B test them, and rewrite them again!

Here, I give you 10 formulas to write your subject lines that will be opened, clicked Read More

Do you know the psychological impact of the words in your Facebook Ads? Did you know certain words cause certain responses in their reader?

This third and final part of my three-part series - The Psychology Behind a Successful Facebook Ad - takes a look at text.

With great real-world examples Read More

It is nearly impossible to please 100% of the people 100% of the time. In today’s online driven society, even solid, customer service oriented businesses occasionally fall victim to a negative post, comment or feedback. If it hasn’t happen to you yet, consider yourself lucky. When it does, don’t Read More

Does the image you use in your Facebook Ad really matter? Can it actually make the difference between a successful Ad campaign and a flop?

In the second part of this three part series on the psychology of Facebook Ads I’ll dive into the science of of images.

I’ll examine image types and stra Read More

You’ve written an amazing blog post. Why is nobody reading it?

Email marketing is still one of the most effective methods of directly communicating with your readership (and customers). Pump up your great email list with social contests, RSS feeds and opt-in pop ups. Then generate awesome emails Read More

This article will explore the science and psychology behind Facebook advertising. I’ll provide you with real-world examples of current Facebook Ads and give you concrete, meaningful takeaways that could mean the difference between a successful ad and a flop. Read More

You can’t measure social media ROI, can you? You can’t get metrics to measure the success of blogging and inbound marketing, can you?

I cringe when I hear businesses ask me this. Social media, email, and websites are filled with numbers, metrics and trackable actions. There are tons of ways to g Read More

Do you amplify your content through Influence Marketing?

You’ve written a great blog post. Now you need to get your article seen and read by your target market. But how? Use Influence Marketing.

In part three of this three part series on Influence Marketing, I’ll now show you 3 top methods (a Read More