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Ok, you’ve got your social media marketing in action. You’ve built your leads through super awesome social media contests, coupons, and free email-gated content. Your Likes are up, your email list is massive. Now what?

That’s where email comes in. Read More

Today I wear the hat of a critic. I will give you my honest (somewhat educated) opinion on seven Facebook Ads, and give you a few takeaways from each one to take back to your own Ad Campaigns.

If you’ve read all of the best practices and techniques of Facebook Ads, but want to know what they Read More

Everyone makes mistakes. People who are successful are just the ones who learn from them.

Marketing your business on Facebook is no exception - especially as it still quite new, and changing all of the time, it’s not always easy to know the “right way” to do certain activities.

In this articl Read More

Social marketing company Wishpond took an interesting approach in analyzing successful Facebook pages, comparing their character traits to those of humans in an infographic.

Wishpond says successful pages must be visually oriented, considerate, demanding, & extroverted. Readers: Anything to add? Read More

How much does it cost to advertise on Facebook?

How much should I spend on Facebook Ads?

These are the two questions that I hear the most when I talk to marketers who are first thinking about how to run a Facebook Ad. And so it should be. Marketers need to be be able to estimate their ROI abo Read More

Want to know the tips, techniques and best practices you need to use to create a great call-to-action for your Facebook Ad?

Unsure if your call-to-action is converting as well as it could be? Well worry no longer.

In this article I’ll show you the top 7 Facebook Ad tips, techniques & best... Read More

If you just want a vanity number of Likes to look “Big” or “Popular” then go for it. But if you really want to derive any business value from your Facebook Page, then STOP RIGHT NOW.

I will dive into how buying likes works, why I recommend against it & then give you 3 awesome strategies... Read More

In 2014, take your blog persona to the next level. Put your own personality - or the personality of your business - into your blog.

A blog persona is something that makes you different from your competitors. This can be a tone that runs throughout your posts, an informality (or formality) that.. Read More

Are you having a hard time coming up with engaging content? Are your customers not responding to your social media and blog posts?

This article breaks down the importance of user-generated content (UGC) and how you can use it to benefit your company. Instagram photos, Snapchat videos or Facebook Read More

Have you struggled for conversions, balked at the click-through-rates and decided the ROI wasn’t worth it for your business? Well hold on for just one second. If you haven’t already, head over to part one of this two part series and then come straight back, because we’ve got some targeting to do.. Read More