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Have you experimented with Facebook Ads but decided they weren’t for your business? Have you taken a look at the average click-through-rates and said ‘hmph!’ and stalked back to Google Adwords for the rest of your career?

Before you go, let’s re-evaluate Facebook advertising for your business... Read More

Content marketing works. That’s been established. But is it working too well? Is it becoming so much a part of online marketing that it’s losing all efficacy?

In a recent article by Mike Schaefer he coined the term ‘content shock’. I think a more accurate term would be ‘content paralysis’ ... Read More

They’ve been planning it, floating the idea, testing the waters, and pushing the release date since January of last year. But now it seems to be happening. Facebook Video Ads are here.

Are you interested? Should you be? Will Facebook Video Ads be right for your business?

Find out... Read More

Most industry experts have predicted that 2014 will be the Year of Content Marketing—and that Google+ will be essential for a strong online marketing strategy.

The search engine giant’s social network, launched in 2011, is still young compared to the other big players on the social scene... Read More

So you’ve written an amazing email campaign, with a great subject line and body. You’ve segmented your email list to achieve highly targeted results. You’ve even started running email automation campaigns.

Why aren’t you getting the results you need?

You’re not A/B testing. Read More

Is your landing page converting well? Is it converting badly? Do you know why? I mean, do you really know?

This article will give you the science and psychology of why your landing is engaging to visitors, or, why you might be getting traffic - but no conversions.

5 principles... Read More

In this presentation we give you 15 statistics that might open your eyes about where you should focus your efforts in 2014 (and some that will just plain surprise you).

These statistics are as current as they get, some of them only a couple days old. Check it out! Read More

Did you know that over 40% of all emails are opened on mobile devices?

Mobile email marketing campaigns are becoming a popular way for businesses to market to their customers. Many business owners are finding their mobile marketing campaigns are not as successful as they hoped they would be. Read More

Do you get solid traffic to your landing page but struggle to convert a sale?

This article will give you five proven strategies of selling your product without spamming - or pushing a sale without pushing your customer over. Landing pages can provide you with a delicate balance between promoting Read More

Facebook Ads are great for contest promotion and lead generation, but are they worth the investment for ecommerce?

Let’s find out.

This article will discuss optimizing your Facebook Ad for sales on your ecommerce site. Read More