Aliciatrinidad submitted the following stories to BizSugar

Confused about social media? You are not alone. Many business owners feel overwhelmed by the idea of establishing a presence in the social media world. But, it`s not really that complicated. At a recent Vistage webinar for its CEO members, social media experts said your company is missing out on a prime opportunity to engage customers in social con Read More

Does social media sway online shopping?

Does social media sway online shopping? - http://www.businessweek.com Avatar Posted by aliciatrinidad under Social Media
From http://www.businessweek.com 4046 days ago
Made Hot by: ShirgieFulgencio on September 2, 2009 3:12 pm
Two of the dominant trends of the Internet over the past decade, social media and e-commerce, have overlapped very little and without much success. Retailers have tried to cultivate communities of shoppers with similar interests on their sites, without much uptake. Plenty of brands set up Twitter and Facebook pages, only to find that marketing to c Read More
It's a familiar cycle: early adopters flock to a new band (The Strokes), technology (Palm Pilots), or fashion (trucker hats), and as soon as it becomes mainstream they bail. A recent New York Times piece raises worries that this is happening to Facebook, with users quitting because they've become obsessed, or feel their social lives have become Read More

The Social Web Isn't Just for the Young Anymore

The Social Web Isn't Just for the Young Anymore - http://gigaom.com Avatar Posted by aliciatrinidad under Social Media
From http://gigaom.com 4052 days ago
Made Hot by: on August 26, 2009 2:53 pm
While social web content has been stereotyped as a teen fad, it looks like adults are crashing the young folks' party. More than four out of five U.S. adults (ages 18 and up) use social media at least once a month, according to a Forrester report released today. It seems visiting social networks, blogs and watching online video has become a part Read More
Two attorneys from McAfee & Taft warned companies about the possible legal drawbacks of social media sites such as Twitter and Facebook, as well as provided a list of considerations for the companies that utilize these media. Read More
A recent survey from The Creative Group found that marketing and advertising departments have greater influence over business decisions than they did three years ago. It may be due to the heightened need to acquire new clients and retain existing ones, or perhaps it is because of the attention garnered by the social media revolution, but marketing Read More
At last week's SES conference in San Jose, I participated in two ClickZ panels: Managing Conversations and Social Media: White Hat vs. Black Hat. These two back-to-back sessions were related through the practical concepts that agencies and PR firms in particular face when it comes to managing conversations and electing how they will choose to par Read More
Since Web 2.0 is now passing its 5th year anniversary, there is enough data to assess just how much of an impact social media has had on our lives. While there are still those who believe it's nothing more than a passing fancy, a fad, the Studio 54 of our day...one cannot deny the numbers. Statistics don't lie and Kagan, Fisch, McLeod & Qualman Read More
LOS ANGELES: PR leads digital communications at 51% of organizations, while marketing leads 40.5% of the time, according to the 2009 Digital Readiness Report from iPressroom, Korn/Ferry International, and PRSA. The study found that PR generally leads several aspects of digital communications, including blogging, where PR leads at 49% of organizati Read More
Two new books are headed to store shelves soon that discuss the role of social media in business. Twitterville: How Businesses Can Thrive in the New Global Neighborhoods (Portfolio/Penguin Group USA) and Socialnomics (Wiley) outlines how Apple, Comcast, JetBlue and others are using social-media tools like Twitter, Facebook and YouTube to enhance c Read More
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