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Wouldn’t it be nice to have a content marketing expert as part of your team? Someone who would give you pointers on how to tweak or repurpose old content? That's what this podcast is all about. Read More

Stock photography makes your blog look uninteresting. And it fails to deliver the most important marketing results. Images are not the most important aspect of your blog post. But they can determine the success of the aspects that are. Don’t throw up stock photos. Make sure your photos work for you Read More

The SEO industry is booming. In fact, it’s presence for any brand can garner the right kind of attention required to boost increase in lead engagement and conversions. SEO is considered to be one of the finest ways to increase website traffic and get more views for the way the content is being show Read More

Customer service is as much an art as it is a science. Tools like knowledge base software and customer portals make it easier for your customers to find solutions to many pressing issues on their own. But what happens when your customers have a new or unique problem not covered in your help docs or Read More

How you write your blog posts, in plain language and easy to read, will determine whether anybody reads what you write. Here is how to keep people reading. Read More

Content marketing strategies come in many shapes and forms. Sometimes it can be intimidating to create a strategy. That is why we want to help by providing you with ideas as you start to craft your strategy for 2020. Read More

With the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends report showing that 91% of B2B companies actively use content marketing to drive clients, while of the nonusers, 54% plan to join the rest, developing a powerful keyword strategy has become a life-and-death matter. Read More

If you really want to grab the attention of the media, bloggers and influencers, conduct your own original research. Be the source that others quote. Read More

According to the Bureau of Labor Statistics, the rate of small businesses failure is only 20 percent in the first year, 30 percent in their second year and 50 percent after five years. Now, this doesn’t mean it’s easy to make it as an entrepreneur. But it does highlight the fact that new businesses Read More

If you want to be successful in the business world, you have to have a product or service that’s desirable, which means it has to meet market needs. In order to stay competitive, you need to identify emerging trends, and market your product towards them. Here are the techniques that you can employ Read More