BizSugar.com › User › bakercom1 › Submitted

It's all well and good when you can track yourself back to a fine historical figure or an outrageously popular celebrity, but what if your lineage is peppered with more nefarious people? Could such information change the way other people view you--especially financiers in the case of start-ups and Read More

Big data tools are affordable now even for small businesses but many are unsure how to use them. Here is some good info on using big data in a small buisness. Read More

A pocket cloud has been invented and small businesses may find it advantageous to use one day soon. Read More

Universal pricing is out and "personalized pricing" is in. Check out this new way to increase your margins and profits and attract and retain more customers in the process. Big data makes this new pricing strategy work for small businesses. Read More

Most big data predictions should come with the same warning label that is applied to an investment prospectus: past returns are not indicative of future results. Here is why you need to be careful with marketing predictions from big data. Read More

There are ways to make your customers love you for using their data to serve them better and to sell them products and services they really want. Here's how... Read More

Big data marketers at small and large companies have become the paparazzi of everyday people by capturing and exploiting every detail of their lives. But the public won't run and hide like celebrities do. If marketers don't change course soon, consumer backlash will be ugly. Read More

You may have trouble getting a bank loan for your small business not because you are a credit risk, but because banks are using unreliable data from credit bureaus and other sources. Read More

Business executives and owners should start rethinking the business value of the software that powers their organizations now. Anything that just repeats or aggregates hard info found in other software isn't helpful. True value will be found in software that can go far beyond delivering dumb number Read More

There's been a great deal of talk around privacy issues of late, as well there should be. Even so, most marketers are missing an essential point in that discussion. Many of the complaints from consumers have less to do with privacy than they do with tact and respect. Here is how that works... Read More