BizSugar.com › User › belsummers › Submitted

heart striking line from +Vivien Reyes newly posted blog on Callbox "Moonwalk Your Way to Sales Leads: A Michael Jackson-Inspired Primer on B2B Telemarketing"


“Don’t Stop ‘til You Get Enough” – The strength of a warrior is not measured by his victories but by his failures. Read More

How is your social media b2b lead generation campaign going so far? Is your sales and marketing team still having difficulty measuring social media metrics? Is your boss still doubtful of the benefits of social media marketing? Here’s more reasons to help your boss see the value of your company’s o Read More

Customers can be a real puzzle for some marketers. They can either be a source of profitable sales leads, or they simply leave you hanging in the course of your lead generation campaign. A lot of marketers define their market simply by their demographic profiles alone. But to truly understand your Read More

By the book, sales and marketing may be two different concepts, but one thing is for sure: they don’t exist independently from each other. Salespeople would have to start from scratch if their product was not marketed effectively to the target audience. In the same way, marketing would be pointless Read More

Sometimes you have to look past your own test paper and see what everybody else is writing, not to copy exactly what you see but just to know what’s going on out there. In a fiercely cutthroat world like B2B Marketing, competition will either make you or break you. Yes, everyone competes, but c Read More

Okay, people are all-eyes-and-ears on social media. But attention doesn’t always equate to productivity. So is it really working? Read More

The moment a thriving business company decides to farm out its telemarketing functions to a firm that specializes on these operations, that company not only invests money and resources but also its trust and confidence. Nevertheless, each side must do their respective responsibilities in order to a Read More

Can we still rely on events and trade shows to meet our marketing goals?

First of all, what are these goals?

What type of events do B2B marketers usually employ?

How do they promote events?

Do they charge? Read More

Yes, the secret of many sales people in their appointment setting and marketing efforts actually lies in their ability to talk to their prospects right. They know what to say, they know who their audience is, and they know things about the market, too. All these play an important role in effective Read More