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The impression prospects form in their minds about your business matters a lot. This is your brand, and it could go a long way in strengthening or hurting your business.

Building a brand is not a task that you can handle overnight. Global brands like Microsoft, Amazon, and Sony didn’t succeed ov Read More

You’ve read tons of articles on social media marketing tips. But none of these tips seem to be working for you, right?

Don’t get sick yet. And no, don’t think of giving up on social media. It truly rocks, as many have claimed. But the problem is that you’re yet to make it work for you. Read More

No doubt you have heard the saying ‘New Year, new goals, new dreams and aspiration’. Any entrepreneur who wants to record massive success in sales must start at the beginning of the year to put things in place.

The New Year is a good time to reflect on your business’ progress over the past year Read More

There are times when working in a tense environment can be energy sapping, with the employee productive level plummeting.

So, the question is, “What makes employees’ energy level drain in a tense working environment, and whose fault is it- the employee or the employer” Read More

You should always aspire to be the best in everything you do. Running a business is not an exception; strive to be a successful entrepreneur.

While success in any venture doesn’t come easily, adopting some smart – yet not dubious – tactics, following advice, and taking action promptly can make s Read More

No doubt, the “About us” page is one of the most visited pages on any business website. And usually, it spells what step the reader will take next – whether to become your customer or bounce off to another website.

Because the content of your “About us” page can influence a reader’s decision, it Read More

Andreas runs a grocery store and is always frustrated. He always says ‘why are today’s customers harder to please’? Do you really agree that customers are hard to or is it plain inability to really take your relationship to another height?

Whatever the case may be, we live in an era where there Read More

Social media is now one of the most effective online marketing strategies. And it’s significance in boosting sales and profit for many online businesses is somewhat unmatchable – for now.

In this age, every business needs social media marketing. Though it may not work for you, it’s worth testing Read More

The global acceptability of social media and the increase in the number of social media platforms has changed the face of the internet. It has also changed the way people spread information and do business.

As an entrepreneur, social media is an indispensable tool for your business. You won’t fi Read More

I’ve been thinking about small business owners and what they are hoping and planning for this year. The past couple of months have brought a seemingly daily dose of hard knocks news with headlines dominated by the downturn in the global economy and this makes 85 percent of Americans believe that 20 Read More