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When I reflected on my first year of business by analysing google analytics and what I had asked customers about where they had heard about me, I realised that at least 40% of my revenue had come from the blog - not bad for an offline business. Read More

In this interview, Frank speaks to Caroline about making radical change in one’s life, on why it’s important to allow oneself to make mistakes and what she views as the ideal workplace. Read More

In last month's post, I discussed the thought process of B2C (Business to Consumer) customers. Today, we're going to look at how B2B (Business to Consumer) customers think. Read More

When scrutinized, many arguments justifying ROI specifically delivered by social media are dead in the water. Read More

Social Media sites like Twitter, Facebook and LinkedIn are perfect to network online. It’s constant networking every time you tweet or post a status update. Read More

Among other things, I carry out feasibility studies for start-up or developing businesses: sizing their markets, identifying important trends, doing competitive analysis and the like. Typically my projects are one-off and usually require between 3 and 10 days’ work. Read More

While it oftentimes comes down to finances and customer service, don’t be surprised if some clients are not taking a second look at how your salespeople are showing up dressed for important meetings. Read More

Having spoken to several people over the last week to gauge reactions there seems to be two main camps: (1) the ‘not another’ social network camp and (2) the ‘it has some great features and I love it already’ camp. Read More

More and more professional buyers are adopting a ‘fortress mindset’ in their approach to dealing with sellers. Read More

Two interesting questions arise: 1) is there something all women business owners need? and 2) what do they need the most? Read More