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Yes it can cause hullabaloo and while 50% of the audience may despise your techniques, 50% may indeed love it. Don’t be nervous of stirring the pot if you feel you’re not going to cause major offence. Read More

Recently I was drawn into an argument, oh let's call it a debate, about whether a brand name should be based on the truth or not. Read More

The Cheese Mall tells the tale of two mice, Millie and Matthew, who have been made redundant after working in the Cheese factory for a year and it follows their journey as they prepare a detailed business plan Read More

Having stellar managers in charge of different facets of the company, be they CFO’s, COO’s, CEO’s, the head of production etc. can make the difference between a company that is growing and always looking ahead and companies that are struggling to just stay afloat. Read More

the world of communications is changing due to new entrants like social media. In this post, I'm going to explain the impact of these changes in communications and how you can address them. Read More

2010 was also the year Frank Hannigan became Executive Chairman of Goshido, an Irish Software Start Up company. Frank single-handedly used LinkedIn in order to raise $230,000. This all happened in eight days. Read More

With the holiday shopping season under way and about to get in full swing very soon, small business retailers better have had their marketing plans written, gift wrapped and delivered long before now. Read More

In the world of digital marketing, we have the ability to measure these triggers and events, which pinpoint the cause and effect of any given campaign or project. This we call 'causality marketing'. Read More

Your website might be visible on mobile devices but that does not mean that it's mobile friendly. Mobile sites are designed for the small screen, with the specific needs of mobile users in mind Read More

Social media practitioners will tell you that the number of fans or followers that you have is irrelevant, numbers aren’t a good measure of how effective your campaign is and I’d have to agree. But if those numbers aren’t important what numbers are? Read More