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This is the first of a series of posts on financial statement insight.  I’ll pick out some of the most important aspects of each financial statement and discuss its relation with the other statements. I also go over my February sales and current events in the book and iPhone app industries. Read More

It’s been just over two months since I began selling ebooks and paperbacks on Amazon. This post is about that experience. Read More

Amazon recently added Kindle Countdown Deals (KCD) as part of their Kindle Direct Publishing (KDP) program. Countdown Deals allow authors to discount their book price and have it increase at set increments until a predefined timer runs out. Read More

This week Amazon announced Kindle Matchbox, which is coming in October. What exactly is Kindle Matchbox? It’s a great opportunity for indie authors to rake in more $$$. Read More

Choosing the right book cover can make or break your sales figures.

Too small a title and it will be difficult to see on Amazon, iTunes and B&N.

Cover art that is too bland will not entice interest. Read More

When customers peel the wrapping off your product, does that "new car" smell hit them and get their senses racing? Or dust a poof of dust come flying out? Read More

These two amateur branding mistakes could be sending out the wrong message about your business. If you want to build a consistent brand, this article will show you what to avoid and what's needed to instill confidence in your customers. Read More

Where is communication going and how should your business be adapting now? Is it possible to make your business available to the largest possible audience? Read More

Is there really a way to know when you’ll earn your first dollar? If you had that information, how would you use it? Like so many things in business, we can use historical data and project from it an approximation of when your first customer will land on your website. Read More

This is a two part series of an interview with Dennis Bowles. We discuss how he plans to launch an iPhone app on a shoestring and without any iPhone development experience. Ultimately, we want to answer the question: Can you still earn money from apps? Read More