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The above podcast is an interview I conducted with OPEN Mic, hosted by Monocle editor Tyler Brûlé, as part of a social media special. Guests also include Adam Ostrow of Mashable and several very interesting small businesses from around the world. Read More

Most industries impose an unseen tax on participants trying to stand out, go against that grain or do the right thing or hard thing.

The tax isn’t something regulated by an agency it comes in the form of higher costs, more steps, education, higher wages – all the things that go into trying to build a business that’s more than a simple commodity type copy of everyone else. Read More

An effective marketing strategy is the most important marketing consideration your small business can employ. Bar none it’s the difference between companies that get by and those that get buy. Read More

Marketing podcast with Dan Zarrella

Dan Zarrella: There are a lot of social media marketing books out there telling you what to do. Dan Zarrella’s The Social Media Marketing Book tells you how to do and, perhaps these days more importantly, how to measure and track success. Read More

I’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally speaking it won’t involve much analysis and may range widely in topic. (Flickr image included here is also fav image of the week) Read More

Producing great content as a lead generation play is only part of the deal for most marketers. You also want and need to make certain that plenty of Read More

2009 was a pretty wild year in the world of marketing. While social media was building up steam in previous years, it pretty much went mainstream th Read More

Real Time is Big Time

In this week’s article for AMEX OpenForum I wrote what I see as 5 Trends That Will Shape Small Business in 2010 – #1 on the list was – Real time is big time

At some point in 2010, I wrote, all search results will consist of real-time information, scores, reviews, tweets and all, right there and up to the minute. We’re addicted to up to the minute connection and we want Read More

Warning: A bit of a straight commercial post here.

If you’ve subscribed to the Duct Tape Marketing newsletter or read this blog for any amount of time you know I use social media, talk about social media, and generally love exploring it and finding very practical ways to use this new toolset.

Now, not everyone has the same passion I do, but most small business owners have concluded they can Read More

Project Buyology was a fascinating research project conducted by Martin Lindstrom that used brain scans to better understand what really motivates someone to buy a product or get excited about a brand. The research was conducted at a cost of around $7 million, but you can learn a great deal about the results of the study in Martin’s book Buyology. Read More