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This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010

David Meerman ScottAfter I read an early copy of John’s terrific new book The Referral Engine, it got me thinking about how really great online information makes the job Read More

John JantschHope you can join me for a free webinar Wednesday March 3rd at 1pm CST as I reveal through the use of The Marketing Hourglasssm the logical progression that takes your customer from know to refer. Nail all the steps in between and you’ll teach your business to market itself! Read More

If you follow my writing you know that I’m a big fan of setting up routines that let you listen in on what’s being said about your brands, products, people, industry and competitors using free tools like Google Alerts. Google Alerts let you set-up custom searches and then have any mention of that search term sent to your RSS Reader (like Google Reader) or email in box as they happen or at the Read More

The idea of differentiation and standing out in whatever industry you are in is such an important concept that I take the opportunity to write about it frequently. The key is to find something that makes it very easy for people to see you’re doing something different from everyone else in your industry. It can take some guts to reach out and be different, but that’s the point. Read More

Following on the success of last year’s Make A Referral Week I am calling out to small businesses once again to stimulate the economy and create jobs through the act of referrals. During the week of March 8-12, I am challenging my readers to make 1000 referred leads to 1000 deserving small businesses in an effort to highlight the power of referrals for small business. Help me spread the word? – Read More

While there are hundreds of evolving strategies and tactics used by SEO firms to help your web pages rise to the top of the results for your most coveted search terms, it all pretty much comes down to focusing on three things. Read More

Marketing podcast with Chip Heath (Click to play or right click and “Save As” to download) – Subscribe now via iTunes

Chip and Dan HeathHopefully you recognize the title of this post as a play on Chip and Dan Heath’s wildly popular book Made to Stick and the recently released offering Switch. As I read through Switch in preparation for this week’s interview with Chip Heath, I was struck b Read More

Back in high school I had a great English teacher (I may not have left him with that impression at the time) that was very into science fiction. He made us read Robert A. Heinlein and all 1200 pages of Atlas Shrugged, but I also discovered Douglas Adams and The Hitchhiker’s Guide to the Galaxy (A series of books now known as a “trilogy in five parts.” If fact, if you’re feeling particularly smug Read More

http://www.ducttapemarketing.com/blog/2010/02/19/microsoft-outlook-2010-will-make-social-media-mainstream/trackback/

For many readers of this blog social media is mainstream, but I travel the highways and byways of this country and experience first hand in my workshops and presentations the amount of folks that “just don’t get” social media. I think they’ve heard the hype and know they should Read More

For many businesses, particularly service oriented businesses, getting up in front of a group of prospects with the opportunity to demonstrate your knowledge and expertise is one of the best lead conversion opportunities going. Read More