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Some pretty big changes are brewing over at Facebook and I’m working on a full coverage type of piece, but for today I wanted to jump in and cover one little change that makes some sense for you Read More

I don’t often write about stuff that’s coming, choosing to stick mostly with stuff that’s here and practical now, but a service in public beta intrigues me enough to mention before it’s really off the ground and flying.

TweetupThe service is called TweetUp and the simplest way to describe it is to call it a search engine for Twitter with sponsored results. Now, before everyone on Twitter g Read More

My friend Guy Kawasaki wrote an article recently about the tools he relies on when he goes on the road. I seem to be doing that quite a bit myself these days so I took stock of the tools that I’ve come to rely on to get work done when I travel and thought I would share them with you – got any you care to share? Read More

Marketing podcast with Luther Lowe (Click to play or right click and “Save As” to download – Subscribe now via iTunes

The online review site Yelp has come under fire of late for practices that have been described by some small business owners as heavy handed in an effort to use the ratings and reviews process as a tool to sell advertising. Yelp responded recently by formalizing a host of chang Read More

Woody Allen was attributed with the quote – “eighty percent of success is showing up” but I would add that in marketing it’s all about following up.

follow-upMost marketers get that at the most basic level – you send out a mailing, someone asks for more information, and you jump on the phone and try to sell them something. Read More

The title of this post borrows from the folktale about the cobbler who was so busy making shoes for his customers his own children went barefoot.

shoe makerOf course the parallel to small business is certainly relevant, although it goes beyond simply being too busy, often it is just matter of not understanding the importance being a model for your work. Do you set a good example by being Read More

Budgets for marketing are always tight, but these last few years, well, they’ve been stretched beyond tight.

marketing budgetSo, how do you decide where to invest the little money you have. Read More

Everybody needs a little help from their friends. Businesses large and small can benefit greatly from the partnering mindset, particularly hyper local Read More

Big companies have rushed head long into the social media space creating social media departments and titles like Social Media Strategist, Community Manager, and Director of Conversation. You know, I’ve never been very big on job titles, but I also think stuffing social media participation into a department or job function limits the way organizations should be thinking about social media. Read More

Mostly I write about marketing here so when I seem to stray off topic you can bet it’s related to growing a small business and sometimes that takes getting your house in order so you can effectively market.

The most common reason business owners tell me they can’t get around to marketing, particularly some of the newer social tactics, is time. They’re already working 80 hours and week and Read More