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Currently Facebook boasts somewhere in excess of 400 million users and growing. You’ve probably heard this line by now, but If it were a country it would be the third largest in the world behind China and India only. There’s a pretty good bet that some members of your ideal target customer reside in and visit Facebook land, but the trick is to find them. Read More

You know mobile is the hottest marketing tactic going right now. Maybe you don’t feel it yet, maybe you’re not sure if it’s really time to get on board or not. Join me for a free web panel discussion – Mobile Marketing for Small Business – February 18th at Noon CST – Register here for Feb 18 Mobile Marketing Event Read More

Google has a tool buried deep into the core search functionality that doesn’t get talked about much. The tool is called the Wonder wheel. Essentially, it’s just another way to view your search results but it focuses on creating a visual wheel of the search terms Google thinks are related to your primary search. You access this view by doing a search and then hitting +Show Options at the top o Read More

Most people refer to this social media thing as social media marketing - implying that the use of these new tools and tactics is primarily the domai Read More

The term “backchannel” was coined in the field of Linguistics in the 1970’s to describe listeners’ behaviors during verbal communication. It is commonly used these days to describe the behavior or conversation going on in social media while a speaker is making a presentation. In some conferences the majority of the people listening may be actively Tweeting throughout a speech.

Like it or n Read More

Marketing podcast with Avinash Kaushik (Click to listen, right click and Save As to download – subscribe now via iTunes

[Google Analytics v2.0]

Avinash Kaushik, author of Web Analytics 2.0 is one of those rare people who can take a somewhat dry and mathlike subject of web analytics and make it sound easy and even fun. I got to spend a few minutes with Avinash for this episode of the Read More

For this week’s post at AMEX OPENForum I outlined 5 Ways That Sales People Can Benefit From Using Social Media

Social media tools are incredible for engagement, amplification, nurturing and deepening relationships – all the stuff that sales is supposed to do. In fact, social media tools are probably more useful in the hands of the right salesperson than the entire marketing department. Read More

Warning: I have no scientific research to back up the theory I’m about to ponder, but I would love to hear your thoughts after/if you complete reading this post.

I don’t really recall the first time I discovered this, but it’s happened enough that I can’t deny the powerful tool it is.

focus When I am looking for inspiration for my writing or simply trying to connect the dots to make som Read More

local businessThere’s been a fair amount of coverage recently about the ins and outs, good and evil, usefulness and rudeness of customer rating and reviews sites. No matter how you feel about these social recommendation sites, if you own a small business of any kind, it’s time to get serious about figuring out and playing the game. Read More

If you use an RSS reader to subscribe to and read blogs (and you should) then you know what a great tool it can be to keep you up to date, well-read and inspired.

I’ve used the free Google Reader tool for a long time and love it’s simplicity. However, a reader of this blog (Rob Kirby) pointed out a very cool tool called Feedly that takes my subscriptions and creates a much better looking ma Read More