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Some exciting developments may be looming on the horizon, blazing a trail of faster activity and hopefully vibrant growth after the recent years of stagnation experienced in many parts of the world. Even if you don't [pay credence to Chinese Astrological forecasts, the Year of the Horse and its cav Read More

Are you a small business or designer-maker maker looking to sell products online and in need of good e-tailing advice? Our latest TYBspotlight interview with Lawrence Parnis owner of Global e-tailing Portal Craftbay marketplace, revealed essential e-commerce know-how and online selling tips. Read More

We all know one. ‘That guy’ – a person in one of your online networks that makes you go “not again!” or “is this woman for real?!”. We’re talking about social media personality disorders. People who don’t understand how the online world works but ignorantly abuse it to fulfil their objectives anywa Read More

So you’ve invested a lot on exhibition real estate, researched the target market, designed elaborate displays or splashed out on expensive event sponsorship at a conference. Job Done? You’re about to lose a lot of cash if you think so! I have pulled together some basic common sense sales tips from Read More

Events provide valuable face-time rife with inbound sales prospects, showrooming opportunities and one stop networking.Yet some of us miss out on valuable direct sales and marketing opportunities when planning the event. Grab some pre-event sales boosting tips here Read More

As we welcome the Year of the Water Snake in the Far East this February 10th, it might be a good time for those of us in the West to slough off some cultural biases and unravel the hidden snake smarts Read More

An interpretation of The Art of War’s ancient treatise on military knowledge spelling out step-by-step, 13 gems of strategic thinking for a business context. Sun Tzu‘s “The Art of War” has been a source of razor sharp guidelines for Business and Marketing strategists. Read More

A No Brainer Guide to staying on the Green and Narrow. We present green, ethical and eco-friendly business practices as a sure route to sustainable business, cost-savings, improving profitability, lowering carbon taxes, raising productivity and meeting eco-targets. The biggest benefit of all? It’s Read More

The focus on driving engagement and participation online should also be applied to your face-to-face events and experiential marketing. How? With innovative event ideas and formats that encourage real world collaboration and conversation between you and your audience. Driving engagement and convers Read More

A life in Events can drive you nuts or make you giggle: It’s made me a pessimistic optimist with a dash of nihilism: I hope for the best, prepare for the worst, and assume it’s probably impossible to make everyone happy. Read More