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“It was the best of times, it was the worst of times.” When Dickens wrote that now famous line, he might not have been thinking of eCommerce digital marketers. Read More

With advertising becoming highly unpredictable with negative implications on brand performance, the onlinesubscription model is becoming the weapon of choice for publishers looking to monetize their content Read More

Over the past two years, 58% of today’s online publishers and advertisers have started using Data Management Platforms (DMPs) Read More

The European Union (EU) General Data Protection Regulation (GDPR) is now a reality. The scope of these regulations, effective May 25, are proving to be overwhelming for more and more businesses across the globe. Read More

Non compliant GDPR organizations may be fined between 2%-4% of their annual global turnover or up €20 million, whichever is higher. Read More

Uber chief executive, Dara Khosrowshahi, recently called for Washington state to develop a ‘portable benefits system’ to give contract workers access to the benefits that full time workers typically get. Will they actually do it though?! Read More

How will everyone know about your excellent customer support and your infectious smile and can-do attitude? How will they know that you offer competitive pricing and quality materials? And how can you do all that without transferring all income to your marketing budget? Read More

The future of HVAC-R will be a very exciting (and green) one. Regardless of your job title, HVAC-R is becoming a more technological industry, which requires a new skill set. Read More

In September 2017, the airline was forced to cancel 20,000 flights due to rostering problems, leaving Europe’s largest airline by passenger numbers unable to staff pilots to planes. The result was a sh#* storm of epic proportions that the pilots used to put the squeeze on management. Read More

When starting a carpet cleaning business there are a lot of things to consider. Should I franchise? How do I choose my location from which to operate? Which tools do I need to buy? How can I attract customers? Read More