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Affiliate marketing success in 2020 requires a healthy appreciation for that ever-present chasm between expectations and reality. Too many affiliates hear the words “passive income” and get hung up on the “passive” part, thinking they’re setting up revenue streams that work like rainwater collector Read More

The main advantage of the Intellij IDEA Python plugin over PyCharm is its full range of Jython support features (cross-language navigation, completion and refactoring).

PyCharm only supports Jython as the runtime for running applications. So if you’re using Java/Python integration in your projec Read More

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. That might me Read More

The ability to maintain a real presence in a foreign market does not always keep pace with the ability to sell in that market. Rather than cede these markets to competitors or launch campaigns without the ability to test and monitor them, global ecommerce companies can avail themselves... Read More

What is ad inventory arbitrage? How is it different from traffic arbitrage and who benefits from it? Is it dying? And if so, what is killing the ad inventory arbitrage industry? But most importantly – how does all this influence you, the publisher... Read More

If you run a website and you’re not using video, you could be missing out on a huge amount of traffic every month, not to mention on some pretty lucrative monetization options.

If we consider traffic volumes and engagement to be our metric of choice then video content is the new king of internet Read More

Way back in 1980, The Buggles famously sang that “Video Killed the Radio Star.” It would not be the last decisive victory for this plucky media format. Read More

There’s no turnkey solution for an EBS. It has to be built over time, in collaboration with your employees. Finding a “voice” that both represents your company and resonates with your audience may take some trial and error.

Companies that succeed in pulling it off, however, have an asset to bran Read More

One of Marketo’s greatest strengths is its web forms. Marketo’s Form Editor and Forms APIs have tremendous flexibility and potential. Both contribute heavily to Marketo’s reputation as one of the top marketing automation solutions.
Let’s go over common questions that frequently come up when market Read More

Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. We’re also starting to see the outlines of the ones that will likely make a big splash in the months ahead.

If your marketing strategy feels like it’s out of st Read More