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ReadyContacts is a website that provides something called 'B2B Marketing Database Management'. You might have been left wondering by this stage what on earth does that mean, and trust me; you are not the only one! Here's how it works, what you do is subscribe to their service and send them a list of target accounts you would like them to find co Read More

There are some really great nuggets in the paper about inbound marketing and how it specifically effects b2b companies. Below are the headings from the paper and quotes directly from each section: Read More

RFID tags, worker wristbands and mobile computers help Argenti Lemon get the lemons it harvests from the field to the shipping dock. The firm, which is one of the largest lemon exporters in Argentina, is expanding an RFID system that tracks production, streamlines productivity-based pay for pickers, and improves traceability. The RFID process begi Read More

“How do I keep posts flowing on my blog?” This is a question that most bloggers face at one point or another - particularly bloggers who have been blogging for 6-12 months. The reality is that there comes a point where most bloggers feel either uninspired, unmotivated, that they've got 'bloggers block' or that they've said everything that there is Read More

Another proposed RFID regulation, another unintended consequence. Nevada is the latest state to propose legislation to regulate how RFID data is collected and used. Senate Bill 125 (SB 125), which was introduced earlier this month, would make it a felony to use RFID to collect personal identification without a person's consent. Critics say the wa Read More

Social media is hot, just take a look at Google Trends to see the comparison between topics like “search marketing” being eclipsed by “social media” in terms of search volume and news references - at least according to Google. Along with all that “hotness”, there's good and bad when it comes to the way companies are beginning to engage social medi Read More

Virtualization, a technology used primarily to squeeze more processing power from servers, is coming to corporate desktops and laptops, a development that could open up new revenue streams for pioneers like VMware Inc. (VMW) and Citrix Systems Inc. (CTXS). Virtualization allows companies to increase the amount of computing power they get from exis Read More

Now there will no need to carry different cards to accumulate your loyalty points at various stores rather a single RFID chip inside your phone would ensure that all details related to several cards you own could be found at one place. For this purpose Gyazapo will take care of everything. It will be a win-win situation for everybody. Check out ho Read More

The traditional PC as the corporate 'thick client' has long been at the forefront of desktop computing. It has represented a favourable compromise between functionality, performance and cost. However, a number of challenges remain: Desktop Management: Centralising desktop management is an extremely difficult task in the face of a broadly distrib Read More

With the potential for compromises in one virtual system or hypervisor to lead to compromises in multiple applications in a virtualized environment, the risks are too great for organizations to make security an afterthought. With virtualization technologies becoming pervasive in the data center, here are five essential steps for addressing virtual Read More