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Not every big company is dumb. There are actually a decent number of big smart companies that do things we can learn from. But big, well-capitalized companies have a mortal enemy: inertia. It's very hard to change the direction they're already headed. It's very hard to fix the cultural mistakes that have been ingrained in the company since its ear Read More

When you sit down to write a blog post, what's your purpose? Are you just trying to fill space so your blog doesn't go without being updated for more than 24 hours? Are you interested in promoting a product, or convincing your reader to buy something? Are you trying to express yourself through your blog, and make a meaningful statement? Read More

Direct mail marketing Campaigns have amongst the highest cost per lead. Here is why you should take that extra step to scrub or cleanse your data before the campaign. Read More

List of annoying things people do on Twitter and some of the ways you can avoid these same Twitter mistakes . Read More