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1. Do not use more than three colors. 2. Get rid of everything that is not absolutely necessary. 3. Type must be easy enough for your grandma to read. Read More

Yesterday I asked my Twitter followers what they wanted me to write a post about on ProBlogger and this question (and variations of it) was asked repeatedly. So today I want to suggest a number of ways that bloggers, particularly bloggers making a living from their blogs, can prepare themselves to ride out the economic downturn that we are having. Read More

While everyone focuses on generating more leads, the need to emphasize on identifying clear business opportunities can take a back seat. Here is why lead qualification is such an important part of the sales machine. Read More

Blog posts and stories can be bookmarked on Digg, StumbleUpon, Mixx, Propeller, Reddit and several more for their: - Content, - Information value, - Title, by registered people. Although this is called social bookmarking seemingly to reference to consumer market, it also applies for B2B. Read More

When I say 'become a spammer' I mean it in the FBI/Mulder profiling way, not the Buy-lots-of-servers-and-send-out-millions-of-messages-an-hour way. You can become a far better e-mail marketer if you study really crappy e-mail marketing. All those e-mails that look like they were written by a troupe of crazed chimpanzees hold invaluable lessons i Read More

I know the times are tough. The economy is a mess and it's frightening each time we watch the news. Folks are sitting tight and waiting to see when we'll hit bottom. But now is NOT the time to hold back on your network marketing business! Read More

Starting a blog is not for everyone. There are lots of reasons not to blog, including having the time to keep a blog up to date, having something to say, and the fact that blogging is becoming an increasingly crowded space making it far tougher to stand out than it may have been in the past. Why would I start a post about successful blogging with Read More

We are now in the last phases of our quarterly overhaul for the colleges universities vertical business database and we should have the freshly updated version of the Active Contacts EDU database ready for our customers within the next working week. As with other business to business verticals, the education vertical also sees some amount of churn Read More

Yes. No. Well, sometimes. Whether negative advertising works depends on who you ask. Ask a political campaign manager, and the answer is yes. Ask an product advertising manager, and the answer is no. Usually. I'm thinking about this for two reasons: Read More

Let's face it, we're experiencing more than “interesting” economic times, especially those with a marketing responsibility in-house and at agencies. Read More