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I recently wrote a blog post about the importance of scheduling posts. But, as is inevitable with this topic, the discussion about scheduling and automation became a hot topic. So, in this post I want to differentiate the two. Read More

When most people think about using Instagram, they think about it for personal reasons. Fortunately though, Instagram is a very powerful tool for businesses. And to help you out, I wanted to give you some of my top tips for using Instagram for business. Read More

Are you someone who posts to social media when it’s convenient? Maybe you set aside an hour or so every day to post some content. You’re probably stressed out and inconsistent in your posting schedules. If this sounds like you, you should consider scheduling posts on social media. Read More

Are you creating only popular or trending topic posts? Or are you answering relevant, important questions from your audience? If you're doing the latter, you're creating evergreen content on your blog. And the more of this evergreen content you create, the more traffic you generate in the long run. Read More

If it's been a while since you updated your profiles photos on your social media pages, now is a great time to freshen them up. Rather than spending a bunch of money on a photographer, try using Instagram to create a great new profile photo! Read More

The London Olympics in 2012 were the first “real” social media involved Olympics. And while some of it went smoothly, there were a lot of issues with this new media as well. I'm really interested to see how social media will play into the Olympics this year. Read More

There’s been endless talk lately about Facebook algorithms and a pay-to-play structure. Best practices seem to change week to week. And reach still sucks. So, when my Facebook post reached over 10,000 people last week, I about fell out of my chair. Here's the lessons I learned from that post. Read More

If you’re using Instagram for business, you need to be tracking Instagram analytics. Just like any other social media site, you should have a strategy in place on Instagram. And in order to monitor your progress and execution of that strategy, you need to know how you’re performing. Read More

As I've reminisced this week about Jenn's Trends first and sucessful year, I've realized I have a lot of people to thank. This post is my opportunity to better thank all of the people who have helped me and this blog. And if you're looking for great people to follow, this list will be a big help! Read More

I've been celebrating the one year anniversary of Jenn's Trends this week. I have learned a lot and received a lot of rewards from this last year of blogging. And so I wanted to share with you some of the lessons I've learned that have helped me get to where I am today. Read More