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In response to Jon Loomer's Facebook experiment, I decided to run my own study to determine what we really see in our Facebook news feeds. Jon's study was very informative but left me with more questions. This post is my data and response to these questions. Some results are surprising! Read More

Recently, Instagram carried through on their promise to release direct messaging to users. With the introduction of Instagram Direct, we can have private conversations. But this isn't only beneficial for personal use, there are a number of ways that brands and businesses can use this feature! Read More

For your site to be successful you need to serve your audience. If you aren’t monitoring behavior on your site, you can't be sure you’re providing them with what they want. Analytics and site activity is one of the best ways to make sure you will see success with your audience. Read More

Numerous Facebook page owners have complained for a while now about their reach on Facebook. Facebook's admission that they are reducing organic reach has page owners wondering about their long term options. If you are considering other platforms, here are some tips to transition your fans smoothly Read More

If you love both Hootsuite and Instagram, this post is for you! Did you know that you can "manage" multiple Instagram accounts and easily track hashtags through your Hootsuite dashboard? This post has instructions on how to set everything up! Read More

Facebook's latest admission that they are reducing organic reach for page posts leaves small businesses with a social media marketing dilemma. I have traditionally held strong to my commitment to Facebook but they are killing themselves and small business marketing with these changes. Read More

I talk a lot about how to make social media work and how it can help you grow your business. And I do this because I not only believe it, but I’ve seen it work over and over again. But there are still a lot of people who complain that it doesn’t work for them and that it’s a waste of their time. Read More

The advent of social media has obviously changed the way we share our lives with friends and family. We share photos of almost every aspect of our lives to sites like Instagram, Twitter, and Facebook. But when it comes to our “brands” are we doing the same? Do the images you share define your brand Read More

It’s the day after Thanksgiving and with everything I have to be thankful for, social media is actually high on that list. I know it sounds crazy but I really am grateful for the crazy world of social media. Read More

When it comes to your social media presence, do you want to be one of the businesses that excites people or do you want to be the grinch? If you don’t want to be a grinch, here are some tips on how you can find ways to spice up your social media platforms for the holidays. Read More