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I love Halloween and I love social media - so it seemed only appropriate to combine the two for a list of Social Media Lessons from Halloween! Read More

I'm always preaching the value of social media. In fact, it’s kind of become a life mission to educate business owners on the power of social media. But for all the great things that social media does, I think it’s important to clarify that social media cannot replace traditional business roles. Read More

Your profile photo is your first impression. It’s unfair, but you are judged immediately based on your profile pic and who you convey yourself to be. So, please, make sure you’re using a good photo on your professional social media sites. Don't make these mistakes! Read More

Let’s face it, if your title sucks, why would your content be any good? I know. That’s not necessarily the case, but if you can’t catch people with your title, you’re not going to get them to read your content, which probably is good. So here are some tips to help you better create good titles. Read More

If you’re using Instagram for business, it is imperative that you have a strategy in place. Sharing photos simply for the purpose of sharing isn’t going to help you gain new followers or grow your business. So this post gives you some tips on some of the best practices for sharing Instagram photos. Read More

I hear it so many times, “We need to be doing social media!” For whatever reason, you’ve come to the realization that social media needs to be a part of your strategy. And while this is good, and I applaud you for embracing this, you shouldn’t be “doing” social media – you should “BE” social online Read More

I’ve encountered people complaining that blogging doesn’t work. Of course, you can imagine my reaction – Huh? What? Really? Asking some questions, the response is that they've heard all that blogging does for businesses and seen others achieve blogging success but they aren’t seeing these benefits. Read More

One thing I hear frequently from people is that their business isn’t suited for Instagram. I believe that ANY business can make it on Instagram if they use the right strategy and the right posts. And to prove it, here 20 companies you wouldn't expect to see on IG. Read More

As humans and marketers we have a constant need to validate what we do. We look for metrics to analyze our effectiveness. Whether professionally or personally, we want to be better – better than we were last week, better than our competitor, better than expected. And this is why Klout is so popular Read More

I recently read an article from CNN Fortune describing how the position of Social Media Manager is dead. This post has shown up numerous times in my various feeds. And while the article brings up some valid points, I would argue that this position is even more important now. Read More