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I have repeatedly talked about how Instagram is a great tool for social media marketers. But, just like other platforms, it's imperative that you are actually interacting with your audience. So, here are some tips to help get you interacting successfully! Read More

There are numerous people out there who will tell you that you can master social media marketing in 30 minutes a day, or even in one hour a day. The reality is that to really succeed at social media, you need time. Read More

Last week, Instagram announced some new features with their 4.1 update. While all of these are good news for both iOS and Android users, iOS once again got more new features than the Android platform. So, let's break down the new features! Read More

The first thing most people think of when they hear “social media marketing” is Facebook. And yet, so many marketers complain about their Facebook reach and marketing. Is it possible that maybe it’s time to take your efforts elsewhere? Careful… Don’t be too quick to react! Read More

One of the phrases we hear regularly is to ensure that your content resonates with your audience. And while this is harped on repeatedly, did you ever stop to make sure that the converse is true? That your audience is related to your content? Read More

Instagram was designed as a photo sharing site. Users are encouraged to share photos (and now videos as well) to their feeds. But, when it comes to marketing, sometimes we need more than just photos. So, here are some ways to think outside the box and use posts other than traditional photos. Read More

I recently read a question posed by Hootsuite that asked: How do you define success in social media? I had lots of thoughts on the topic but couldn’t frame up an answer concisely. So, as I worked on formulating my answer, I also asked my connections on social media for their thoughts. Read More

Chances are you have lost followers at some point. Anyone on social media has been dumped at some point. But, have you ever lost a follower that surprised you? Or have you been disappointed to find out that you lost a follower that you valued? If you have, it’s ok. It happens to all of us. Read More

First impressions are so important. Whether in business or personal situations, we are always being judged by the way we portray ourselves. It may not be fair, but that’s the way it works. So, when you look at your Instagram photos, what first impression are you giving people? Read More

LinkedIn is quite possibly one of the strongest online business tools available today. And so, I am constantly surprised when I find out people aren’t using it or barely using it. Here’s the truth: We live in an online world and if you’re in business you need to be on LinkedIn. Read More