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You probably remember being told this when you were a kid: Your eyes are bigger than your stomach. Whether it was your favorite dessert or some other treat, we often grabbed more than we could actually eat. So, when it comes to your social media strategy, are your eyes bigger than your stomach? Read More

A big question for many businesses is how many, and which, social media sites to be active on. There are plenty to choose from and they all offer something a little different. So how many should you use? My best answer is this: As many as you can possibly justify. Read More

Instagram has received lots of press in the last week and you may be thinking about starting an account now. With both photo and video capabilities, this is a great tool to get exposure for your brand. But, if you don’t have an account yet, you’re probably wondering how to get started. Read More

You’ve probably heard that Instagram has added videos to its platform. You’ve probably heard about a bunch of new features. But here’s the thing, this isn’t just about the new toy. I want to talk to you about why this new tool is so important to businesses. And how you can take advantage of it! Read More

Let’s face it, not many of us are actually gifted writers. Most bloggers aren’t going to win a Pulitzer prize for their writing. And yet, there are millions of bloggers out there. And many of them are actually successful with their blogs. So, if they can succeed at it, why can’t you? Read More

Every week I read at least one post that talks about how to be a better blogger. Sometimes the messages are consistent with each other and other times, they are polar opposites. The problem is that, like most professions, bloggers range from beginner to professional. Read More

I’m starting to realize why so many people love Instagram. And it might not be what you think. Yes, it’s full of wonderful, and stunning photos. Yes, you can see what your friends and family are up to through their life of images. But, more importantly, it’s so easy to use, it’s almost lazy! Read More

For years, marketers have slaved over their marketing strategies. Ensuring that everything is in line with everything else. Focusing on colors, fonts, branding, tone, imagery, etc. Then came this thing called social media and most of them didn’t know what to do with it. Read More

Instagram is all about sharing photos. And getting people to see your photos. One of the best ways to do this is to use hashtags on your photos to increase their visibility in searches. But there is definitely a hashtag etiquette that needs to be observed and adhered to. Not that everyone does this Read More

Sometimes I think the concept of professionalism is being lost in social media. There is a certain etiquette that is expected. One aspect of this is that we should be likeable and approachable. However, I’m seeing complainers, depressing posts, raging antics, and downright sad behavior. Read More