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When someone talks about a used car salesman, we tend to think of that sleazy guy with the comb-over, the big suit jacket, and the lame sales pitch. Comparatively, when we think of a luxury brand dealership, we think of that high-end, professional, and not-too-pushy sales team. Read More

There was an article published recently by Inc. which looked at a study to determine how social media activity affected workplace performance. The final results of this study revealed that those employees who were active members on 5 or more social media sites were the most efficient at work. Read More

I’ve read a couple articles lately about what to measure on Facebook. Just as recently as last year, the gold standard that marketers aimed for was “likes”. But is that still the same standard now? What’s most important: likes, shares, comments? Or is it more than that? Read More

Yelp is a great tool to further expand your word-of-mouth marketing! And, as such, it should be a coveted tool in your Social Media strategy. Read More

I was having a conversation with a fellow social media tweep on Twitter the other day and the conversation turned to, if every social media site was a food, what would they be. We had some fun talking about it and she came back with some great ideas. The problem I had was that I have the taste buds Read More

Have you gotten too busy to learn something new? Are you so overwhelmed with your current commitments that you don’t have time to read another book? Do you feel like you just don’t have the time to do some more training on the tools you already use everyday?
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Facebook is a great tool to use for Social Media marketing. It can provide various ways for you to engage with your audience. It also gives you the chance to give your audience a more personal look into your brand. But how personal is too personal? Where should you draw the line? Read More

We tend to put all of our metaphorical eggs in one metaphorical basket. Because there is so much information out there and so much maintenance that has to be conducted, we tend to find “shortcuts” that work for us. We find the one company, the one software, the one tool, the one employee to do the Read More

You want to start marketing on a new Social Media platform. Maybe it’s the newest shiny object on the market. Maybe it’s because your boss told you to. Maybe it’s because that’s where your customers are. Whatever the reason, you can just go jumping on a new site all willy-nilly.

Have you ever us Read More

Social Media is modern marketing. It’s not about who can yell their message the loudest, who can plaster the biggest billboard, or who can beat the most people over the head. It’s NOT a megaphone. It’s about conversations, relationships, transparency, and interactions.

You need to think about So Read More