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In 2020 and in the coming periods, brands and businesses should expect an evolution in digital marketing strategies, moving away from purely text-based campaigns, into a totally different marketing ballgame that includes voice, images, video, semantics and a whole lot of relevant and personalized c Read More

For most business owners, brand visibility is a vital component of success and remains one of the unchanging aspects of marketing. That’s why in this digital era, businesses that have online presence tend to grow 40% faster than businesses that do not have any online presence or any website to prom Read More

Generating high-quality leads is perhaps the most difficult challenge in the digital marketing world. In fact, the 2017 State of Inbound report from HubSpot revealed that generating enough traffic and leads is the top marketing challenge facing the 63% of organizations they examined. To address thi Read More

Targeting the right set audience is extremely crucial to the success of your business. As they said, marketing has always been about connecting with the right audience in the right place and at the right time. If you are planning to invest significantly in audience targeting, then read on as we det Read More

Fake news – the ever-present term that has been causing a ruckus in every aspect of today’s society, is one of the main concerns in the business industry – particularly those in digital marketing. Read on as we discuss in this post what fake news are all about, what causes its proliferation, how it Read More

Many beginners in digital marketing nowadays discount the effectiveness of email marketing in the acquisition of new customers and building their brand presence. Despite the unmistakable rise of platforms like social media networks and chat-based marketing, email marketing still remains a powerhous Read More

Social interaction has long been regarded as one critical factor to human survival. This fact has been verified through many studies for decades, with the most recent one published in The Journal of Health and Social Behavior in 2010, which cited that “…social relationships affect a range of health Read More

From hilarious memes and inspirational quotes to in-depth news coverage and informational posts – it is without a doubt that GIFs have a wide range of uses in today’s highly digital consumer landscape. Even the largest tech giant in the world, Google, noticed this trend and didn’t miss the opportun Read More

With the countless technological innovations available today, technology has made it easier for businesses to thrive in the market and make their brand know to the world. Without further ado, here are your B2B Digital Marketing Trends for 2020! Read More

As search engines continue to get more sophisticated, the need for digital marketers to adapt their SEO strategies have also become imperative. Semantic SEO is no longer new in the digital marketing realm, but it’s a concept that still bugs the mind of many, especially the novice business owners. R Read More