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Today we talk about things like Brand Awareness, Brand Building, Brand Advocates and Brand Monitoring. We still associate logos and marketing materials with a company’s brand, but branding encompasses so much more.

Branding begins with the answers to these questions:

Who are you?
Who is your Read More

Now back to QR Codes. They’ve had a target on their backs for some time now. Why? Because so many marketers do stupid things with them. Or maybe because many folks still don’t know what to do with a QR code.

These are not reasons to abandon QR Codes altogether. When used effectively, they can be Read More

When developing an SEO strategy there is much more to consider now than just the content of your site and the keywords within that content. You need to map out the user intent. What does your target audience want from you?

When developing your website and a content strategy to go with it, take y Read More

For this year’s list, I want to dig a little deeper. Let’s assume for a second that you’ve implemented the list above or at least started the process. What’s next??

Here are some suggestions for ways to improve your marketing efforts for 2013…

Assemble your content team
Develop buyer persona Read More

The web, it turns out, is extremely important in the job of a PR professional. Much more important today than it was even three years ago.

It used to be your website was an online version of your corporate brochure. But times, they are a changin’. Your website now needs to be a living and breath Read More

Our clients ask us how to effectively market to mobile devices. To them it is the wild west. In the same way a web site was new and scary 10 or 15 years ago, mobile is that scary beast now. Plus there is a lot of confusion and misinformation out there about what mobile marketing is.

This post ai Read More

In an effort to win in the content marketing game, we are producing content at an astounding rate. With the explosive growth of visual content channels like YouTube, Pinterest and Instagram, we churn out videos and images all in the hopes that it will drive traffic back to our site. And often it do Read More

Launching a website can be stressful. I think sometimes we forget just how stressful it can be for our clients. We often assume that they know what we know when launching a site.

Unfortunately, this is not always the case. Many business and organization marketing managers, while experts in their Read More

To ensure a successful website launch, there are technical and marketing considerations that should be addressed with your client before the new site goes live. Read More

It doesn’t take much to notice that consumer reliance on mobile and mobile search is growing at an enormous speed. But just how important is it for businesses, even small business, to create a powerful mobile experience for their users? Well, according to a new Google-sponsored study, that need is Read More