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It doesn’t matter whether you are writing landing page copy, a series of autoresponders, or the latest version of your newsletter. Unless you understand exactly what motivates your target audience and captivates their attention, your creation efforts are going to ring hollow and fall short.

So h Read More

Without a marketing plan you are basically throwing everything you have at a wall and hoping something sticks.

So far we’ve in this series on content marketing, we’ve discussed…

What kind of content you will create
The audience for your content… who?
Your content marketing distribution chan Read More

For part three in this series, we will look at your content channels…

You know what content you’re going to create
You’ve established your buyer personas
Now you need to determine where to post it
If your content sits on a website and no one reads it, does it do you any good? Of course not! Y Read More

Marketers know that creating community is what brings your customers back. Creating community is what keeps your customers interested and it gets your customers to share.

A happy customer that feels part of the community experience at your store, restaurant, office or event is more apt to share Read More

Content Marketing uses content to attract new business, educate existing and new clients, and build value for you as a trusted expert in your industry.

Robert Rose from Content Marketing Institute puts it this way…

“Traditional marketing and advertising is telling the world you’re a rock star Read More

In the past five years, we have seen QR Codes seep into marketing plans. First seen in magazines and on food packaging and then later on metro commuter signs, newspaper ads and retail signage. What’s next?

Well, get ready for the second wave of QR Codes marketing ideas in 2013. Read More

We’ve written extensively about content. Content is KING! Yes, you’ve heard this all before. Because it’s true. Content is very important. Great.

But, what about managing all of this content? Sure, you need to write it. See our post on content marketing for some tips on that. But, once you have Read More

There are two ways to think about guest blogging. Either you can have influential bloggers in your industry write for you or you can write for high authority sites that will help with your own search engine optimization, new audiences, and even sales. Read More

Does email marketing work??? Or has Social Media killed it?
You get slammed with spam everyday in your inbox. You also see the growth of social and think email must be dead or at least dying. But, this simply isn’t the case.

Email marketing brought in $40.56 for every dollar spent according to Read More

Recently, I presented at the Frederick New Media and Tech Conference. This nationally recognized conference is held each year in Frederick, MD (just outside of Baltimore and Washington, DC) with topics ranging from mobile marketing to social strategies and favorite apps.

I spoke about the basics Read More