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I met Gini Dietrich after posting a review of her book Marketing in the Round, co-written by my friend Geoff Livingston. Geoff shared the review with Gini on Twitter. In no time, Gini and I started a friendship that continues today.

I don’t say these things to name drop or to gush over Gini. I s Read More

We build websites, all day, every day. And I think we do one heck of a job. Our clients love our work and send us lots of referrals. Does this mean that each one of those websites instantly made our clients millions? No, of course not.

A website without traffic is worthless. So, what then? Do SE Read More

In last week’s post from Stacey Hood, we talked about Content Shock, the term coined by Mark Schaefer. Basically, the idea is that we will be so inundated with content that eventually we’ll start turning away from it.

This is already happening to a certain extent.

We’ve seen content farms tak Read More

I friended Amber and immediately became a fan. Reading her book, The NOW Revolution, was a bit of a revelation for me. I knew that social media had vast marketing potential…

But, her book, co-written with Convince and Convert’s Jay Baer, went much deeper into the ways social can and will integra Read More

Joe Pulizzi is the founder of the Content Marketing Institute. He also created Content Marketing World, an annual conference on all things content.

There has been a lot of debate around content marketing lately and the idea of “content shock.” I decided, let’s go to the source and see Read More

Maybe you’ve seen the posts…

QR Codes Kill Kittens
Content Marketing is Dead
SEO is Dead
Social Media is Dead
SEO, QR Codes, Social Media... They're all dead, Jim

I get it, trends come and go. But, all of these tactics mentioned still serve a purpose if used correctly. Yes, QR Codes can b Read More

Geoff LivingstonGeoff Livingston is President and Founder of Tenacity5 Media, a Washington, DC based Marketing Strategy Firm.

He is also author of many books including The Fifth Estate - How to Create and Sustain a Winning Social Media Strategy and Marketing in the Round - Multichannel Approache Read More

Earlier this year, I wrote a post about QR Code Marketing, and I set a challenge to my marketing clients.

“Get creative with QR Code Marketing—Don’t let your scanned code lead to a static flyer or just back to your standard web site”.

As the year comes to a close, it’s a good time to reflect Read More

By now, we’ve all heard about the wonders of content marketing. How content is revolutionizing the world of digital marketing. Why you – dear marketers – must jump on board the content marketing wagon, for fear of being left behind, at best, or losing all your customers to your competitors, at wors Read More

You’ve read it, heard it, and some of you live it… Content is King! We’ve written about the importance of content and the marketing tactic called content marketing extensively.

That said, no one knows content like Ann Handley. A couple of years ago, while on vacation, I read her book ContentRule Read More