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Close to 80 percent of websites don’t launch on time because the content needed from the client isn’t delivered on time.

You’ve probably had this experience. You’re all excited for a new website, you set a launch date, and then you are asked for content, images, videos, and audio files that don’ Read More

When meeting with clients, one word will make them shudder… content!

No one wants to deal with content. Yet, it’s one of the most important elements of any successful digital marketing strategy.

The biggest enemy of content is time. No one has the time to create great content. Or so they thin Read More

To need remarketing means you’ve already done a few things right? The reason is in the word itself – remarketing = marketing again.

The average website only converts (sale, call, inquiry) about 5% or less of it’s visitors (traffic). If fact, 5% is considered a great conversion rate. But, you can Read More

What is a 404 Page? You’ve seen them plenty of times. They’re the pages you land on when you’ve entered a web address incorrectly or gone to a page that has been removed.

They can be boring, like this one…

Bad-Boring-404-Page

Quite frustrating really. You’re hoping to get some information Read More

First, what is image aspect ratio? Here’s a good definition from Wikipedia…

“The aspect ratio of an image describes the proportional relationship between its width and its height. It is commonly expressed as two numbers separated by a colon, as in 16:9.” – Wikipedia

Aspect Ratio through the E Read More

Yes! But, allow me to explain.

First, for those not familiar with the term content management system, here is a definition…

A content management system, or CMS, is software that allows you to create, edit, and publish content to a website or blog without advanced coding knowledge.

In other Read More

Rebecca is the Altimeter Group‘s digital advertising and media analyst. She’s also an author, columnist, journalist, and frequent speaker.

Her books, The Truth About Search Engine Optimization and Content Marketing, should be required reading for small business owners and marketing professionals Read More

Lee Odden is one of the most sought after minds in online marketing today. His book, Optimize, is a must read for any small business owner or marketing professional.

Lee’s accomplishments are many. His bio is too impressively long to just copy and paste here and so devoid of fluff that I can’t e Read More

When we started Wood Street in 2002 (12 Years August 1st, thank you very much!), we based our web design on the client’s printed collateral. That was the norm.

Back then, online marketing was usually an afterthought. Companies would draft their yearly marketing budget and squeeze in a little ext Read More

What does any business or organization want most from their website? Conversion… turning a visitor into a fan, client, member, etc.

What do you need to get conversions? Traffic!

Do you simply want hordes of anyone and everyone coming to your website? Probably not. You want qualified traffic. Read More